Picture Archive Councel of America
July 2, 2009
What's New?

PACA 14TH ANNUAL INTERNATIONAL CONFERENCE:
Oct. 16-18, 2009

Lots of Ways to Save
2009 Conference Page Are you looking to rejuvenate your company with fresh ideas and new technologies? Do you want to reach out to potential distribution partners from around the world? October is a great time to take account of the year behind us and begin preparing for the year ahead of us. Always at the forefront of technology and innovation, the United States is the place to gain insight on emerging business trends. From October 16-18, 2009, we're taking our 14th International Conference to one of America's most beautiful cities, Miami Beach.

We've found some fabulous airfares to make your trip more affordable, especially if you're also attending Picturehouse New York on October 14th, 2009. Sample airfares from Expedia.com:

• London/New York/Miami/London
£394
• Berlin/New York/Miami/Berlin
€445
• Stockholm/New York/Miami/Stockholm
€445
• Tokyo/New York/Miami/Tokyo
¥195
• Seattle/New York/Miami/Seattle
$342
Follow us on Twitter for more up-to-date airfare bargains

Last year, Picturehouse had a record-breaking turnout with over 800 professional picture buyers in attendance! Start your networking in New York with hundreds of potential buyers; and then continue to Miami to network with other stock agencies and prepare your business for the industry’s newest trends and technologies!

Our host hotel for the 2009 International Conference is the newly-renovated Eden Roc, A Renaissance Resort & Spa. Listed as one of The New York Times' "53 Places to Go" in 2008, this location will provide a stunning setting for our biggest meeting of the year. We've negotiated an amazing rate of just $239 per night at this world-famous resort. Please make your hotel reservations by September 24, to secure this great rate. Visit http://tinyurl.com/2009-PACA to book your hotel rooms now. If making your reservation by phone, please call 800/319-5354 or 305/531-0000 and give the Group Code "pacpaca" to the reservationists.

Make your plans now to attend the PACA 14th Annual International Conference at the best possible rates. Fees include breakfasts, lunches, and cocktail receptions. Early-bird discounts end on July 31. Marketing Hub tables and sponsorship opportunities are available too! And—with all the savings from your early-bird registration, reduced hotel rates, and amazing airfares—why not take a few extra days to enjoy the beauty and sunshine of Miami Beach?

Register today!

Sponsorship Opportunities
There is no better way to promote your business than to be one of the sponsors for the PACA International Conference! The following is a list of sponsorship opportunities. PACA welcomes additional sponsorship ideas, so please feel free to contact us for consideration. Sponsorships are available on a first-come, first-served basis. Please contact Cathy Aron at execdirector@pacaoffice.org or call 714/815-8427 to make arrangements.

Individual Event Sponsorships are available through August 31, and then based on availability thereafter. Event Co-Sponsorships are available after August 31. Sponsorships include: display of signage at the sponsored event, acknowledgement in the Conference Program, acknowledgement in all PACA newsletters leading up to the event, banner in rotation on PACA's home page, and your name below linked to your homepage. Sponsorships over $2000 get a free promo piece included in the registration packets.

Friday, October 16
Opening Reception/New Member Welcome (cocktails) $3,500 Available
Opening Reception/New Member Welcome (food) $5,000 Available
Saturday, October 17
Kickstart Breakfast
(Includes promo piece distribution at event)
$2,500 Available
Still & Video Production Workshop
(Includes promo piece distribution at event)
$1,500 Available
Luncheon
(Includes promo piece distribution at event)
$3,500 Available
Video Production 101
(Includes promo piece distribution at event)
$1,500 Available
Afternoon Refreshments
(Includes promo piece distribution at event)
$2,500 Available
Video Licensing 101
(Includes promo piece distribution at event)
$1,500 Available
Sunday, October 18
Kickstart Breakfast
(Includes promo piece distribution at event)
$2,500 Available
Annenberg Foundation Presentation
(Includes visual session starter)
$1,500 Available
Semantic Search
(Includes visual session starter)
$1,500 Available
Luncheon
(Includes promo piece distribution at event)
$3,500 Available
Interactive Legal Session $1,500 Available
Social Networking & Marketing in 2010
(Includes visual session starter)
$1,500 Available
Closing Reception (cocktails) $3,500 Available
Closing Reception (food) $5,000 Available

Additional Sponsorships: The price of the item is not included.

Conference Coffee Sponsor (You supply your own cups with your logo) $1,800 Available
Event Bag (PACA logo required, in addition to your company logo) $2,500 Available
T-Shirt (PACA logo required, in addition to your company logo) $2,000 Available Image Source
Spiral Notebook $500 Available
Pen $500 Available
Event Badge Lanyard $750 Available PicScout
Hat $500 Available

DREAMSTIME.COM CHALLENGES COMMUNITY WITH NEW FEATURE: STOCK RANK
Nashville, TN,

Dreamstime.com, a global photo community and worldwide leader in the stock photography industry has introduced Stock Rank—a new “photo-review tool” to enable members to test their photo IQ in comparing and ranking images. The new imaginative flash-interactive tool pairs two images on the screen and challenges the contestant to select the best photo—the photo most worthy of purchase or download—based on concept, subject, aesthetics, lighting, composition, etc. This feature was initially established as a quality assurance system utilized primarily by the agency's editors as part of their training to review the commercial aspects of stock submissions.

“We’re making the feature available to all members. It’s fun and will allow all users to learn to understand the difference between the images, degrees of quality and what actually sells,” said Serban Enache, CEO and co-founder of Dreamstime.com

As the member becomes an active participant, utilizing the feature and making accurate, consecutive selections, he or she will progress in a ranking system. As each member graduates from phase to phase, the images displayed on Stock Rank, and the comparison, will become more difficult validating the member’s ability to detect the most purchase-able image.

The DT players’ "tally" (or ranking) over the course of each phase will be posted on the community page to allow all members to monitor their success rate.

“The ranking system is designed to generate a fun competition within the Dreamstime community while enabling members to seek out that person who has an 'eye for detail' as a reliable go-to source for suggestions as to good/better/best photos in our blogs and forums. The participants’ skills summed together represent a grand wealth of knowledge that everyone can benefit from,” added Enache. “While Dreamstime has more than 70,000 photographers, the agency has 1.5 registered users—the majority being buyers. No matter the user (buyer, photographer, blogger or personal-user), every member has a natural eye for and interest in photography.”

For an introduction to the new Stock Rank feature, visit www.dreamstime.com/stock-photography-rank.

The announcement of the new facet coincides with Dreamstime’s celebration of yet another benchmark. As of July 1, 2009, Dreamstime has successfully exceeded the 6 million mark; the contributor who submitted the unprecedented image received a free 120 GB iPod. Simultaneously, after surpassing the 1 million-subscriber mark in late October 2008, Dreamstime now has more than 1.5 million users. A design agency located in Edinburgh, UK, signed up to become the milestone member. Dreamstime.com is currently the second leading agency (in customers). The acceleration in numbers overall make it the fastest growing stock agency in the world.

The agency’s photo gallery, which has been built on community participation and communication, features an immeasurable assortment of model released lifestyle images in the business and family genres as well as an extraordinary and vast collection of travel, nature, sports, industry and health/wellness photographs—in addition to distinctive illustrations (vectors, graphic art and backgrounds). Dreamstime’s customer base is comprised of Fortune 500 companies, independent medium to small businesses and a variety of individuals who use the photos for a full range of print and online projects.

For more information, visit www.dreamstime.com.


GETTY IMAGES & COMPASSIONATE EYE FOUNDATION MAKE A DIFFERENCE FOR CHILDREN AROUND THE WORLD
Los Angeles, CA

Around the world, over the next two weeks, award-winning photographers are donating their image licensing and time and talents, with the intention that a child in a developing nation will have a better future. Compassionate Eye Foundation’s Fourth Annual Summer Solstice kicks off in Vancouver on June 15th, with the last shoot taking place in New York on June 24th. Compassionate Eye Foundation (CEF), founded by accomplished photographer Robert Kent, along with Getty Images, has partnered with dozens of photographers, makeup artists, producers, casting agents, digital techs, art directors and other industry professionals to continue this philanthropic endeavor.

In Vancouver, photographers and crew will come together June 15-19th at various locations around the city—including The Bloedel Conservatory, a rooftop in Chinatown, and a houseboat downtown. The Los Angeles shoot will begin on June 16th, at the Farmer’s Daughter Hotel. Other shooting locations include a private residence in Pasadena; and Air Hollywood, a 20,000 sq. ft. airport-themed studio in the San Fernando Valley. Central Park will be the backdrop for the June 24th shoot in New York and in London the unique Ark in Hammersmith building, and the Getty office, will be a few of the sets for the shoot. All locations have been donated for the cause.

The imagery created during the course of this year’s Summer Solstice Shoot will become part of the Compassionate Eye Foundation collection, available exclusively through Getty Images. The collection currently features more than 1,600 inspiring and conceptually-strong creative images, some of which have earned various industry awards and accolades, including Photo District News Photo Annual, Communication Arts Photography Annual and Creative Review Photography Annual.

“It’s truly amazing how quickly we’ve seen success with this program, and I see this model as something that can be taken on across industries,” says CEF Founder Robert Kent. “Imagine a famous musician donating a song so that all proceeds would benefit a cause... it’s about humanity working together for the greater good.”

Since its inception in 2005, Compassionate Eye Foundation has partnered with Getty Images and contributing photographers to create imagery that becomes an ongoing source of funding for the foundation’s philanthropic efforts. The photographers’ royalties, plus a donation by Getty Images of an additional share of the image license fees, have so far generated more than $325,000 for Compassionate Eye Foundation’s work.

The funds have helped to build classrooms and establish scholarship funds in Guatemala; support educational projects at Fezeka School in Cape Town, South Africa; and, a number of income and livelihood enterprises in Ethiopia. CEF also collaborates with other non-profit organizations with a shared desire to help the global community, including Alianza, Education without Boarders, As Green as it Gets, Free The Children, and Canadian Hunger Foundation.

About Compassionate Eye Foundation
Compassionate Eye Foundation is an innovative non-profit organization founded on the principle that creative people as a community can, and want to, make a positive difference in the world. It is CEF’s belief that education is the cornerstone to change. It is through promoting education, that CEF assists developing communities around the world, become more sustainable and healthy. Each year on or around June 21st, the Summer Solstice, photographers and their crews around the world voluntarily produce a one-day stock photo shoot. The royalty revenue generated through image licensing at Getty Images is donated to CEF.

To learn more about Compassionate Eye Foundation, to view or license CEF imagery from Getty Images, visit www.gettyimages.com/cef.
To obtain more information about Compassionate Eye Foundation and their charitable efforts, or to get involved, visit www.compassionateeye.org.


SWEET AND SAUCY EYE CANDY FROM MASTERFILE
Toronto, Canada

Stock photo agency Masterfile has recently brightened up its homepage design and wants to share the fun with its clients. As part of the facelift, Masterfile is offering 'free for personal use' e-wallpaper sets. Registered clients can download three new wallpapers per month. These curious and irreverent collages are composed from single images which are available for licensing on Masterfile’s website. They’re playfully fun and decorative designs will brighten anyone’s computer screen and workday. Wallpapers come in five sizes, including one tailor-made for handheld devices.

About Endless Media™
Endless Media is the revolutionary new search interface by Masterfile, heralding the next generation of online searching. Endless Media’s innovative features deliver new dimensions in image searching for industry professionals. Features such as the improved SimSearch® tool, the unique visual pairing feature, a strong history function, up to four active lightboxes, a zoom function for a detailed view and many more innovative features enable users to streamline their exisiting workflows in image searching. Endless Media—see what you think.

Masterfile Corporate Headquarters
416/929-3000
media@masterfile.com


DAUM COMMUNICATIONS TO FULLY INTEGRATE PICAPP’S API INTO ITS BLOG PLATFORM
San Franciso, CA & Seoul, South Korea

TISTORY bloggers looking for real-time photos of the Korean golfer, Se Ri Pak, at the LPGA Corning Classic or hoping to get a shot at the first pictures of Won Bin attending Cannes Festival while promoting his recent movie “Mother” can now use PicApp’s plugin to search for and add relevant images to their posts.

Daum Communications is the largest ISP in Korea; it owns and operates TISTORY, a blog platform with more than 300,000 publishers and 159 million page views per month. TISTORY was launched in May 2006 and is experiencing rapid growth attracting opinion leaders and mainstream bloggers. PicApp was fully integrated into TISTORY’s publishing flow, providing its publishers with a seamless approach for embedding images.

“There has always been a need to provide our publishers legal-to-use, premium images and PicApp’s Partner API has proven to be a reliable and attractive solution for us,” Ms. Yoojin Kim, Leader of Strategy Service Planning, Daum Communications, said. “PicApp’s vast licensed image database covering a wide variety of interests and categories is helping TISTORY publishers produce more superb posts while having the peace of mind knowing all images are legal to use.”

PicApp (www.picapp.com) offers bloggers and online publishers premium, licensed images to enhance news and creative posts on their sites while addressing blog networks’ desire to act as a hub for their publishers offering image search that is fully integrated into their users’ publishing flow.

“As a technology company, our mission is to create tools for our partners and their users to easily use images and to increase interactivity of the content, thus enriching blog readers’ experience. Implementing our Partner API with a strong partner such as Daum Communications which stands for innovation and excellence represents a major milestone for PicApp with its global expansion plans,” Eyal Gura, CEO, PicApp, said. “This partnership reinforces PicApp’s business model as a true win-win for everyone."

PicApp enables publishers to easily search and insert images into posts, it has around 20 million images covering entertainment, sports, news, travel, fashion, and more, with 10,000 images being updated daily. PicApp images, which come fully tagged with metadata, are indexed by search engines thus promoting blog SEO. News and photo agencies licensing images via PicApp include, among others, Getty Images, Corbis, Newscom, Splash News and Pacific Coast News. Displaying ads on image photo gallery page provides a monetization tool on the content owner’s behalf.


WHY YOU NEED TO BE AT PICTUREHOUSE NEW YORK
New York, NY

Today’s economic situation means most businesses must act cautiously by reducing or delaying investment in new projects. It’s often tempting to cut back on marketing and advertising too, but this is always a false economy: in time business lost to competitors more than outweighs the initial savings.

“Customers can't find you if you don't advertise. It gives greater advantage to your competitors leading the way in your industry. You want to be able to create confidence with your customers, letting them know that you are still out there and ready for business.”
Victor Sieff, Video Production Director

Successful businesses see an economic downtown as an opportunity to get ahead of competitors in retreat. They re-focus their marketing spend on activities that most cost-effectively bring in new business or build loyalty from existing customers. That’s where we come in, because Picturehouse New York is the single most cost-effective marketing event of the industry calendar:

  • Each year since 2001 we have grown the event, and this year is a huge step up into one of the best and largest venues available in central Manhattan.
  • We are expecting in the region of 1,000 professional picture buyers and researchers this year, and up to 150 exhibitors from around the world. See who exhibited and registered to attend last year (these read like a Who’s Who of the industry!)
  • Our exhibit prices are lower than in 2007 (e.g. a standard table for $2,600 before discounts, down from $2,750) and you get more for your money (40% extra space, free listing in Image Sources, free press release service, etc.)
  • Responding to feedback from attendees (over 85%), we are running a session on copyright right before the show opens, guaranteeing a large crowd from the very start.
  • Also in response to feedback (over 60%), we're broadening the range of stock media we present, to include footage, fonts, software widgets, and search services.
  • Far from reducing our marketing spend this year, we are investing heavily in print and web advertising, emailing to over 20,000 contacts in the Tristate region, and strategic partnerships with other industry bodies, including PACA, CEPIC, and the ASPP.
  • We are also hosting the Young Photographers Alliance inaugural Award Ceremony the night before Picturehouse, and a Silent Auction of photographers' work on the day, both of which will receive widespread publicity.

“We have now been attending the New York Picturehouse event for 5 years and every year Deborah manages to get new and interesting image buyers through the doors. 2008 was the best event yet, the venue was packed throughout the day and we made many new contacts we will follow up!”
Ute Krebs, akg-images

If you do only one major piece of marketing this year, make it Picturehouse New York!

“Picturehouse was the perfect way to internationally showcase the NY debut of f8 photo library, our Sydney-based boutique photo library. It's was a great platform for us to connect with picture buyers from all medias from around the world and a front row seat to view the dynamic path the industry is taking.”
f8 photo library

Event details
When: Wednesday, October 14, 2009, 11am-8pm
Where: Metropolitan Pavilion, 125 West 18th Street, New York, 10011 (map)
Information: www.picturehouse-us.com/newyork
We hope you will join us at what should prove to be the best New York event ever!

Best regards,
Deborah


STOCKSHOP LAUNCHES NEW ROYALTY FREE (RF) COLLECTION
Boston, MA

StockShop LLC, an independent stock photography agency based in Boston, announces the addition of a royalty-free (RF) image collection to its website. This new collection includes over 5,000 images, and gives customers another option for viewing and purchasing images. Unlike rights-managed images, royalty-free images allow the customer to pay a one-time fee for the rights to use a specific image multiple times, with the price directly related to file size.

“While we remain committed to StockShop’s 100% exclusive rights-managed model released images, adding the RF collection allows us to meet the growing demand for fixed price licenses,” said Maggie Fellner Hunt, StockShop’s founder and president. “Our goal was to enhance our offerings and allow clients to find the best image for their needs. When price and convenience are paramount, RF is the answer.”

The addition of royalty-free images will be a huge plus for StockShop. The company plans to re-categorize 30% of its current inventory to be royalty-free, as well as actively seek new content specifically for the new collection. A woman-owned and -operated business, StockShop LLC is a WBENC- and SOMWBA-certified boutique stock agency that offers handpicked images from emerging and recognized talents with a broad spectrum of viewpoints. The agency’s creative photographers are a blend of established award-winning professionals and fresh new faces.

For more information, contact:
Dorian Romer
866/663-1153
dorian.romer@stockshop.com


WIN-INITIATIVE & RESOURCE MAGAZINE ANNOUNCE FREE PHOTOGRAPHER COMPETITION
New York, NY

WIN-Initiative, a boutique stock agency created by award-winning photographer Hans Neleman, and Resource magazine, the publication guide for photo industry professionals, have joined forces to host their first ever FREE competition, 10 Best 10.

Open to photographers (both nationally and abroad) the 10 Best 10 contest aims to find today’s most striking, poignant, evocative and arresting imagery, as photographed by the most daring and innovative shooters around. To ensure maximum exposure, the contest is not only free of charge, but also free of categories and explicit rules. The only criterion to submit entries is that participants submit what they consider to be their best work. Up to ten images can be uploaded at the competition’s website, www.resource.win-competition.com.

The panel of esteemed judges includes Pulitzer Prize-winning photo editor Stella Kramer of New York Times and Newsweek fame, graphic designer David Carson and Time Out New York photo editor Roberto De Luna, among others. The judges will select the ten best images from all the submissions that they feel encompass originality, technique and vision.

“WIN-Initiative wanted to join forces with Resource in creating the contest for several reasons,” says WIN founder Hans Neleman. “The working model for WIN has been to help rising photographers grow into established, earning professionals. WIN achieves this goal by providing cameras, equipment and even free workshops to our team of photographers, all in the name of fostering commercially viable, superb talent,” he adds. When asked about the purpose of the contest, Neleman says, “WIN views the 10 Best 10 competition as yet another way in which to help rising and established talent compete in the changing global marketplace.”

The winners will have their photographs exhibited during a gala event, slated to happen at the Tribeca Skyline Studio, on October 21, 2009, the first day of this year’s PDN PhotoPlus Expo. In addition, Resource and WINk (WIN’s online supplemental photography magazine) will feature the winning photographs in a spread. Other prizes will be announced in the near future.

About Resource Magazine
Resource Magazine is a quarterly publication dedicated to the sub-culture of the photo production industry. It explores all facets of the business, from the mundane to the illustrious, through interviews, photographs and articles. For more information, visit www.resourcemagonline.com.


YOUNG PHOTOGRAPHERS ALLIANCE

When Jerry and I made the commitment to go ahead with Young Photographers Alliance, many told us that we were crazy to set up a foundation in light of today’s economic hardships. We are pleased to say that, to the contrary, we’ve found that the majority of our colleagues want to make a difference in our professional world and are searching for ways to give back. They see YPA as a way to do so.

Our attendance at CEPIC reinforced this. There we met with companies and individuals from all over the world, all interested parties eager to support our goal—to nurture, inspire and support the next generation of photographers. Through scholarships, mentoring, internships and educational programs, YPA will provide incentives for talented and dedicated young photographers to continue their education and build professional, sustainable careers in the field of photography.

If we do not help this next generation of photographers, photography may well become pretty much like GM... not exactly bankrupt, but on very shaky ground. There have been too many premonitions/predictions of doom already or despair already.

To achieve our goals YPA will need your help. Yes, in the most obvious way, monetarily (please go to www.youngphotographersalliance.org/support-us.php to become a YPA member); but also by volunteering your time to work on our programs, events or committees.

Do you have experience in any of these areas and will you volunteer?

  • Fundraising
  • Organizing a print auction or silent auction
  • Producing an award ceremony
  • Community relations and marketing, graphic design
  • Intern or mentoring programs
  • Technology, social media marketing, web design
  • Or any other applicable skills

Our goals are ambitious and we would love to get you onboard! If you have any questions, suggestions, or would like to volunteer, please contact us at info@youngphotographersalliance.org, or call Deborah at 585/768-7880.

For more information about YPA go to www.youngphotographersalliance.org (Yes, we know it is long but "www.ypa.org" was taken by the Young Politicians of America). FYI, our website is currently under construction.

On behalf of Jerry and myself, thank you all in advance for your time and possible interest.

With warmest regards,
Deborah Free & Jerry Tavin

One of the many benefits of PACA membership is this twice-monthly newsletter, read by many in North America and internationally. The newsletter actively encourages and welcomes contributions on all aspects of the business and we want to hear your views. In addition, the Career Opportunities section is free to members. Use this section to place job postings. PACA's reach is substantial so make sure you get the most of your membership. Please e-mail information to pacanews@pacaoffice.org.