Picture Archive Councel of America
May 22, 2008
What's New?

FROM OUR PRESIDENT

Maria Kessler
Maria Kessler

In this and the next Update, I plan to review thoughts from the Executive Board and Committee meeting that we held in Phoenix a few weeks ago.

When beginning this term, the Executive Board and Committee Chairs reviewed our Mission Statement and the goals as they exist on our website. A great place to start for forward planning is to figure out where you are. In the next several weeks, you will see this section updated as we amend and modify our Goals, but until then here’s our status update so far:

Goals in support of our Mission and Purpose:

  • To develop useful business standards, and promote ethical business practices
    • PACA has been a key supporter of PLUS. We have an Executive Board Member who sits on the PLUS Board and we have had several members integrally involved in the development of the Glossary as well as the Matrix. PACA continues to support PLUS.
    • PACA has not been as active as we should have been with technology standards; however, we have re-committed to have a strong voice in this important area. We did join WIPO to keep up with world news on intellectual property and we plan to be further involved in IPTC going forward. We know that metadata standards are a hot topic. This administration has appointed co-Chairs for our Technology Committee in order to fully cover technology issues.
    • PACA had highlighted the Code of Ethics and made it prominent in all membership materials. As an organization, we depend upon each other to uphold ethical business practices. You will hear more about our Ethics and Grievances practice within this Update.
    • We are very fortunate to have Nancy Wolff as our Association Counsel. She is an expert in our field. She has indeed stayed up to date on all necessary forms. This is a tremendous benefit to membership and an on-going process. Notices regarding the availability of new forms or standard letters are highlighted as they come up in the Updates. You can always check on available forms in the Legal Documents section of our web site.
  • To actively advocate copyright protection and copyright education
    • I am pleased to say this is where PACA has really been able to shine. PACA has gained voice in participating in key court cases by submitting Amicus Briefs that support the author/copyright owner. In addition to these efforts, we co-published Nancy Wolff’s acclaimed book, The Professional Photographer’s Legal Handbook, we have promoted copyright registration and we have put together a copyright lecture that is available for training your sales teams as well as student and the public at large as to the issues we face in copyright as it relates to imagery.
    • PACA has also been very involved in helping the image content industry in keeping our voice and our concerns heard during drafting and discussions on Orphan Works legislation.
  • To collect and disseminate accurate information relevant to the members, their contributing artists and clients
    • Our Update newsletter is a key benefit of membership. You can count on regular updates to keep you abreast of articles pertinent to our business as well as events and information about our industry. This Update has been especially helpful in keeping our membership up to speed with relevant issues regarding Orphan Works. We encourage you to sign-up as many employees in your organization as would need this newsletter. We also encourage your feedback to help us continue to bring you relevant information.
    • Traditionally, we have held two conferences each year. In 2008, we moved to having our spring conference every other year as we better coordinate our educational efforts with ASPP. Our conferences are unparalleled in the key network of industry contacts that come together as well as the quality of lectures that are offered.
  • To take an active role in the developments affecting the picture archive community
    • The most significant issue facing our community in the past few years has been the imminent Orphan Works legislation. Rest assured, PACA, with the guidance of Nancy Wolff, has been at the forefront of the developments in this matter.
  • To build and maintain relationships with other professional organizations and related industries
    • PACA’s ability to weigh in on key legislative issues has grown as we have fostered and developed stronger relationships with sister organizations and organizations that have similar interests. For the past few years we have worked together with ASPP to enrich our conferences. We are also in close relations with ASMP. While we may not have similar views on all matters, we are closely aligned on matters involving Orphan works. PACA has also been a leader in bringing together the Imagery Alliance and we have promoted the Imagery Alliance’s participation with the larger Copyright Alliance.

As you can see, we have had a healthy few years of progress. We have a fully energized and incredibly talented team on both the Executive Board as well as within our Committee Chairs and their Committees. We are looking forward to continued progress on all of these fronts.

We are a community that serves your interests. Let us know how we are doing. I invite you to provide us with your feedback or industry issues.

Sincerely,
Maria Kessler
PACA President [2008-2010]

 

ETHICS AND GRIEVANCE COMMITTEE UPDATE

Christina Vaughan
Christina Vaughan

The role of the PACA Ethics and Grievance has come into the spotlight over the last few months with some high profile publicity through our industry newswires and blogs. As exiting Chair Person of this Committee, I thought it would be useful to give our membership an insight into the role of the Committee and what are duties are.

The Ethics and Grievance Committee was established to investigate any complaints made against our Members regarding violations of the PACA Code of Ethics. On joining PACA, all our members sign up to the code of conduct and ethics.

The normal procedure upon receipt of an inquiry for information regarding the ethics of a member is that the Chairman of the E&G committee will assign a committee member to be in charge of the complaint. The Committee member will take steps to solve the issue prior to the receipt of a formal complaint as described below. These steps can include, for example, a courtesy heads up call to the member involved, and/or mailing of copies of the following to both the member and the complainant: The PACA Code of Ethics, the PACA Business Practices, and the Procedures for filing a Formal Grievance. Once a formal grievance is filed, the Committee will investigate. It is important to note that the Ethics and Grievance Committee is limited to hearing complaints on matters covered by the Code of Ethics. We are not an Employment Tribunal nor do we have the power of Audit or indeed are we in a position to make decisions, such as whether Fraud or a Crime has been committed or not. The role of the Committee is to look into violations of the code of PACA Ethics.

In terms of how the process works—any formal complaint approaching the Ethics and Grievance Committee must present their grievance in writing, fully documented by contracts, letters, invoices, or any other supporting information.

The Committee must consider the evidence within six (6) weeks of receiving the above documentation. At that point, the Committee may decide that the complaint does not warrant investigation or hearing, and may so inform the complainant. If the Committee decides to proceed, the Committee shall investigate the charges by requesting a written reply from the Member against whom the grievance was registered, including supporting documentation and recorded. If the Committee deems it necessary, they may request a personal appearance by both parties.

The Committee will then consider all facts before it, and render a decision. Such decision may be:

  1. Dismissal of the complaint.
  2. Recommendation to the Executive Committee that the Member in question be placed on probation. The Executive Committee shall consider the recommendation at its next regular meeting. If a majority of Executive Committee present approves the recommendation, the Member in question shall be immediately placed on probation, subject to remedy of the identified problem within a period of time specified by the Grievance Committee.
  3. A recommendation of expulsion from membership.

In all cases, copies of the decision shall be furnished to both parties. In the event that a member has been placed on probation and subsequently corrects the problem within the specified time period, the member then returns to PACA membership in good standing. In the event that the member does not correct the problem in the specified time period, the Committee then recommends expulsion. Records of the Committee hearings and investigations are to be sealed after final disposition and are deemed confidential. The Secretary will maintain the file of closed matters. Access to these files is limited to members of the Ethics and Grievance Committee.

Because of our rules of confidentiality, we deem it not fair to discuss any individual case. With regards to recent news items that may have been made public by other trade bodies, all I can say is that PACA believes that it is not it its interest, that of its members and that of any potential plaintiff to seek publicity. We have a rigorous process that we have conscientiously and diligently followed in every single grievance raised. Sometimes grievances are resolved in days, sometimes in weeks, sometimes over months; but we believe it is our duty as a Committee to follow rigorous procedures in the interests of all stakeholders, whether that be photographers, customers or stock agencies, to pursue every case thoroughly and ensure that members adhere to our code of conduct and ethics.

Christina Vaughan
VP PACA
Exiting Chairman, PACA Ethics and Grievance Committee

AGE FOTOSTOCK OPENS OFFICE IN PARIS
Paris, France

age fotostock, based in Barcelona, Spain has registered a new company in France with an office in Paris at Gare de Lyon, Tour de l'Horloge, 4 place Louis Armand, bureau 204, 75012 Paris. The company, called age fotostock France EURL, will be distributing the age fotostock RM and Pixtal RF image collections, together with many other collections of images that are part of the impressive 7 million professionally edited images from over 250 providers and more than 1300 photographers. The images are hosted on the THP (Technological Hosting Platform) that age fotostock has developed and continues to efficiently administer today.

"We expect to have this new office operative at the beginning of June, but because of the European vacations period, we don't expect to see it running at full steam before the second part of the year," said Paula Arizmendi, from the Communication Dept. of age fotostock. "Having a physical presence in France," said Paula, "will give the images we distribute, ours and those from all the other providers that have guaranteed us this further distribution, much more exposure and control in a market that is very close to our central office in Barcelona. We are confident that our stock photography knowledge and technological expertise from over 35 years in the industry, combined with our patience, business prudence, and overall pragmatism while developing a new business area will give us a solid foothold in the French market in relatively short time."

age fotostock France EURL will be managed by Magali Tribalet, who has been working in the press and stock photography industry in France with a proven track record in sales for the last 8 years. She will be managing this French office together with a growing team of very competent sales people in a similar system to that employed in the company's other offices in Barcelona, Madrid and New York. In addition, the company relies on their own experience in managing different offices, like the one they have been operating very successfully in Madrid, but above all they count on the essential knowledge accumulated after eight years of working in the mature and highly competitive market of the US where barriers to entry are very high. In fact, age fotostock is one of the very few European agencies with full-fledged office in New York, actively selling in the US.

When Alfonso Gutierrez, CEO of age fotostock, was asked about the surprising decision to make such an expansive move when the photo market appears to be losing sales due to the low prices and an oversaturated offering, he answered, "I don't personally think that there is a market contraction in sales, in fact we see completely the opposite if you look correctly at what is happening today in the image marketplace. Digital technology allows different models to coexist, from the very cheap to the very expensive and the client has the prerogative to be able to choose what kind of image or model they want to pay for. There are clients for every business model you can think of. The problem is that many people believe that an Internet model located remotely can meet all of your sales needs. If you are selling cheap images, this could be true, but it's a different matter when you have to service your clients. Service is what has maintained our offices in business for so long and the best service is one that ' ...thinks global and acts locally...'"

age fotostock France EURL will benefit from the various services that are common to all age fotostock offices from the digital lab, office administration, IT centralized systems, and legal advice to the very proactive age fotostock in-house marketing and graphic design teams housed in Barcelona to actively promote all collections and this new company will also be supported by the qualified research team that has always been critical to finding the right image/collection for the clients.

www.agefotostock.com


ALASKA STOCK IMAGES FURTHERS DISTRIBUTION CHANNELS VIA PARTNERSHIP WITH AFLO
Anchorage, AK

Alaska’s premier photo agency, Alaska Stock Images, unveiled the latest development in their strategic growth plan via their alliance with Alfo, one of Japan’s most respected stock image providers. Aflo Co., Ltd., was founded in 1980 by photographer Koji Aoki. Headquartered in Ginza, Tokyo with four offices across Japan, Aflo employs over 125 staff and produces and markets both editorial and commercial imagery. Aflo is one of the biggest stock photography resellers in Japan.

Mark Eite, Director of Business Development at Aflo, said, “We’re very excited to take on Alaska Stock’s collections. We see potential for both their RM and RF material and believe that even in this crowded market they offer images that will stand out in our website and add to the breadth of content that we handle.”

“We've heard many wonderful things about Aflo,” comments Alaska Stock owner, Jeff Schultz. “We are delighted to begin a great relationship with an agency of this stature and size in the Japanese market.”

For further information, please contact:
Jeff Schultz, Owner
www.alaskastock.com
toll free: 800/487-4285
jeff@alaskastock.com


ASIA IMAGES GROUP LAUNCHES MINDBODYSOUL, NEW GLOBAL COLLECTION AT CEPIC 2008
Singapore

After shooting his thousandth image of a businessman holding a mobile phone, Alexander Mares-Manton, Founder of Asia Images Group, asked, “Remind me why I’m doing this again?” The next day, he booked ten tickets to Bali for his production team and the mindbodysoul collection was born.

mindbodysoul is a unique collection of images embracing a thoughtful existence, with a focus on wellness, beauty and environmental issues. As the market demand for compelling images depicting green living, spa and wellness, harmony with nature, eco travel and alternative medicine increases; mindbodysoul answers the need for images reflecting a more conscious way of living.

“After living in Asia for twenty years I knew we were located in the perfect place to create a collection based around these principles,” Mares-Manton said. “Yoga was founded in India, Chinese medicine and practices are becoming more popular in the West, and Southeast Asia is home to some of the best spas in the world.”

“The world is changing. This isn’t just a trend anymore, but a way of life,” said Sarah Tanner Lau, Creative Director. “These aren’t just pretty pictures of beautiful people. The collection is well thought out, planned and meets a current need in the marketplace.”

Asia Images Group already has three successful Asian collections: Asia Images, Rights Managed images from all over Asia; AsiaPix, Royalty Free Chinese images; and Picture India, Royalty Free images reflecting concepts and culture from India. mindbodysoul is its first truly global collection. mindbodysoul is a premium Rights-Managed collection that cares more about quality then quantity. With an initial offering of over 1000 high quality images, the collection will grow to 5000 tightly edited images by the end of the year.

If you are interested in distributing the mindbodysoul collection, please look at www.mindbodysoulimages.com and email Alexander Mares-Martin at peace@mindbodysoul.com for more information.


BRITAIN ON VIEW LAUNCHES BRITAIN 100

British stock photography specialists Britain on View have introduced a new Royalty Free product—Britain 100—containing 100 high resolution images covering many subjects such as lifestyle, cities and towns, landscapes, and icons, from the length and breadth of Scotland, England, and Wales.

Britain on View say that this will be the first in a range of Royalty Free CDs. With lifestyle and travel imagery high on the want lists for creatives in the US, Britain on View will look to develop further CDs to fulfil this demand in the future. This new and unique Royalty Free collection will be drawn from their existing library of lifestyle and travel images that have been commissioned by VisitBritain.

Jasmine Teer, Manager of Britain on View, says, “We can now offer our customers an alternative to Rights Managed which will please many of our existing customers and introduce new options for Royalty Free clients.”

Britain on View will continue to grow their Rights Managed collection; representing photographers such as Charlie Waite and Joe Cornish, and collections such as The National Trust Picture Library and Nature Picture Library.

For more information, contact:
Ed Veasey
+44 (0)20 8563 3205
ed.veasey@visitbritain.org


CAPTURE PREVIEWS NEW E-COMMERCE WEB SYSTEM

Previewed for the first time at the BAPLA Picture Buyers’ Fair is Capture Web 2 (CW2), the latest version of the popular client-facing e-commerce web module and digital asset management system. The arrival of Capture Web 2 rounds off the latest generation of Capture software—coming hard on the heels of Capture Office Online, the revolutionary web-based backoffice system that evolved from Capture Pro image library management package that has been widely-used throughout the industry since 2000.

Also part of the same suite of software is Capture Keyworder, already being adopted by leading industry players, which provides a fresh and powerful way of handling and applying metadata and caption information to images.

CW2 attributes include:

  • CW2 is built on a very fast search engine and the design is clean and minimalist, achieved through using cutting edge architecture while the functionality is exceptionally powerful. It is fully standards compliant (W3C and CSS). CW2 is a web 2.0 system
  • CW2 uses Capture Office Online (COO) for its backoffice functionality—allowing state-of-the-art multilingual keywording and captioning; full management accounts including sales and purchase ledgers; handling of all the latest IPTC and XMP standards; batch uploads of high res images from anywhere; handling of all digital files, including images, pdfs, video, sound; pricebook that integrates the PLUS (Picture Licensing Universal System) standards; full rights management; full royalty and contributor management; special functions to handle dealing with agents and distributors; fully-customisable reports; ability to custom design documents; sales and marketing functions; three-layered security system; 3rd party integration facilities.
  • CW2 includes content management, so you can change colours, logos, fonts; add pages; edit page content—make the site your own without incurring design costs.
  • CW2 handles all file types including images, video, sound, pdfs.
  • CW2 is a multi-lingual system.
  • CW2 uses the PLUS (Picture Licensing Universal System) matrix for its basket functionality, putting it at the forefront of the industry.
  • CW2 is slick and quick, with no screen refreshing; drag-and-drop lightboxes and basket; auto-zoom; content management; features and sets functionality ...and much more.

info@capture.co.uk
www.capture.co.uk


CAPTURE ACHIEVES GROUND-BREAKING WORK WITH PLUS

Capture is leading the industry with its pioneering work to integrate the PLUS (Picture Licensing Universal System) standards into its new suite of web-based backoffice software, Capture Office Online. The web-based integrated asset management system Capture Office Online (COO) has amalgamated the PLUS matrix into its pricing functionality. This means that the PLUS media matrix can be used in COO to specify standardised usage categories; and then generate prices easily (and the unique PLUS price code) by using COO’s price factoring facility.

Jeff Sedlik, President & CEO of the PLUS Coalition, said:
"As both an active participant in the PLUS Coalition and an early adopter of the PLUS Standards, Capture has demonstrated a profound dedication to improving the picture licensing process for picture libraries and their customers. By integrating the PLUS standards into Capture Office Online, Capture provides picture libraries with a ready-made solution that simplifies the licensing process and allows picture buyers to more easily manage and renew their licensed assets, using universal terminology, license packages and licensing menus that have been created by a worldwide collaboration between all industries engaged in creating, distributing, using and preserving images. Capture understands rights metadata, and knows how to leverage it for the benefit of their customers.”

Capture Managing Director Abbie Enock said:
“We are delighted to be working closely with PLUS. Rights and licensing have always been a central part of our image library management systems. We believe it is vital that the complex minefield of rights and pricing is streamlined and made easier for the buyer to understand and use. PLUS is addressing these vital needs and we are pleased to support this, both with our industry knowledge and via our software solutions.

“We also know from our experience of working with clients that building a pricebook can be a daunting task—so our price factoring functionality is designed to make light work of this, and the PLUS Packs give a streamlined set of options that allow a pricebook to be constructed very quickly.”

Key COO features include: full management accounts including sales and purchase ledgers; multi-lingual keywording; handling of all the latest IPTC and XMP standards; batch uploads of high res images from anywhere; handling of all digital files, including images, pdfs, video, sound; pricebook that integrates the PLUS (Picture Licensing Universal System) standards; full rights management; full royalty and contributor management; special functions to handle dealing with agents and distributors; fully-customisable reports; ability to custom design documents; sales and marketing functions; three-layered security system; 3rd party integration facilities.

Capture’s popular client-facing Capture Web is also being upgraded to become a fully multilingual extension of COO, rounding off the cycle and allowing assets to be marketed and sold online round the world, with full e-commerce functionality available.

The system is completely cross-platform, has simple, easy-to-use interfaces, and the only software a user requires is a web browser.

info@capture.co.uk
www.capture.co.uk


INVITATION TO INTERNATIONAL METADATA CONFERENCE AT CEPIC
Malta

You and your colleagues are warmly invited to "IPR Solutions?", an international metadata and Intellectual Property Rights conference in association with The Bridgeman Art Library, BAPLA and CEPIC. Hosted by The MILE Project in conjunction with the CEPIC 2008 congress, this conference focuses on the topical Orphan Works issue, with key speakers and panelists including Mario Bouchard (General Counsel, Canadian Copyright Board), Edmund Quilty (UK Intellectual Property Office), Hugh Jones (British Copyright Council/The Publishers' Association), Tim Padfield (The National Archives/LACA), Sam Minelli (Alinari), Ewelina Sliwinska (Wardynski & Partners) and Jonathan Band (policybandwidth/Lawyer and US Legislative Advisor on Orphan Works and Digital Image Use). The basis of this event is the need to address the key problems surrounding the Orphan Works issue and to tackle this with a panel of international experts via a combination of focused presentations and debate on questions such as how to deal with untraceable Copyright holders, examining the benefits and disadvantages of the Canadian legislation in practice, and assessing what should follow Gowers' Review of Intellectual Property.

An unrivalled opportunity to participate in the high-level, international debate on Orphan Works and IPR with globally-renowned experts! Participation costs 20 Euros or FREE to CEPIC members, spaces are limited. Registration is now open. Please click here to view the conference flyer. Anyone wishing to attend the event should contact Lucy Geering or Celestine Bramley at The Bridgeman Art Library, Notting Hill, on 020 7908 1607 or email lucy.geering@bridgemanart.co.uk. Anyone wishing to write an report for a departmental publication/newsletter, please contact Lucy Geering at The Bridgeman Art Library.


EYECANDY IMAGES' ECPRO COMPLETES GLOBALIZATION PHASE

The newly launched Rights Managed image collection, ecPro by Eyecandy Images, has successfully completed its first phase of development and expansion of representation and is now available to be licensed globally. The broad and diverse collection turns story lines from all walks of life into exciting stock photography. From an Elvis Vegas wedding and conceptual nudes, to Moroccan real life portraits and images portraying dusty factory workers—turning cane to candy.

High-end image magnet, Veer, described the collection of 6000 images as, "Sometimes edgy, sometimes eccentric, always striking, Eyecandy Pro rights-managed photography blinks its lens on the grit and glamour of the global village."

In addition to their partnership with Veer, Eyecandy content is available worldwide: Photolibrary for Australasia and the UK, Topic Photo in Korea, Other Images in Latin America, AGE in Spain, Van Beek Images in Holland, Mauritius Images in Germany, Fennopress in Finland and many more.

For general inquiries or direct sales, please contact info@eyecandyimages.com.


MAP RESOURCES RELEASES NEW STYLE FOR MAJOR U.S. CITIES

Map Resources announced an attractive new style map for major U.S. cities. The new style uses double line roads for clarity and legibility. The double line allows designers and map makers greater flexibility when positioning labels and other map information. Maps are available for Boston, Chicago, Los Angeles, New York City, and Philadelphia. View the new maps at www.mapresources.com/newmaps.asp.

The maps are extremely detailed, with downtown maps showing every street and street label, and metro maps showing important regional details. Like other Map Resources maps, the map features are in separate layers for easy editing with Adobe Illustrator, with up to 60 layers per map. It’s easy for users to turn layers on or off as needed to create precisely the image they need. Users can also edit type, font, and line weight. The maps are vector images, so users can resize smaller or larger with no loss of detail. Map Resources' maps are completely royalty free for print, web and broadcast.

Maps are available online at www.mapresources.com, or directly from Map Resources (800/334-4291). All major credit cards and company purchase orders are accepted. All purchases come with a money-back guarantee.

For more information, or custom map needs, call Map Resources directly at 800/334-4291.


MARY EVANS PICTURE LIBRARY UNLOCKS THE NATION'S PAST WITH THE HISTORY ALBUM

Mary Evans Picture Library, the specialist source for images of history, is proud to announce its new user-generated content website, The History Album. Launched at the National History Show at Olympia, in London earlier this month, The History Album is designed to bring to light photographs which form a unique view of our heritage and would otherwise remain unseen.

The library, which has been supplying publishing and the media with historical pictures for over forty years, is bringing its expertise within the image industry to provide a platform for viewing, uploading, sharing, annotating and printing the pictures which have for years lain undiscovered in keepsake boxes, albums and attics around the country.

"Our heritage is there to be discovered and shared," says Paul Brown, Managing Director at Mary Evans Picture Library. "Although we are a commercial business, we wanted to start The History Album because we felt there was no other online facility which made the sharing of photographs, the sharing of history and connecting with the past so accessible, and which would be backed by a high level of historical expertise."

The easy-to-use site will allow users to upload scanned photographs and to comment and add essential keywords which will make them searchable to other users and family history researchers. Other features enable users to order prints of their chosen photograph and to share their favorite images with others.

"Social networking web sites can be said to be the phenomenon of the noughties. This takes the concept a step further—a historical networking site, linking not only places and family names but also a shared love of images of the past. The latter is the foundation on which Mary Evans Picture Library is built, and so we hope that the public get as much pleasure from this site as we do from working with images every day," says Brown.

Though in its infancy, the site is already growing, and will shortly be linked to a network of other historical sites to generate interest.

The History Album can be found at www.thehistoryalbum.com.

For further information, please contact:
Paul Brown, Mary Evans Picture Library
+44 (0)20 8318 0034
paul.brown@maryevans.com
www.maryevans.com


PEPPER STARK TO MANAGE GLOW IMAGES’ INTERNATIONAL PARTNERSHIPS
London, UK & Miami, FL

Glow Images, a stock photography production company based in Miami, FL, is launching a new high quality Rights Managed collection shot by some of the most established assignment and advertising photographers in the business. An initial offering of 1,500 conceptual images will become available for distribution in June '08, with a further 500 images being released each subsequent month. The collection will be around 5,000 images by the end of the year.

Simon Woodthorpe of Pepper Stark, the London-based consultancy to the stock industry which has been contracted to sign the international partners for Glow’s new RM collection, said:
"In our daily conversations with distributors around the world, it is clear that high quality and niche Rights Managed collections are in demand which makes the timing of this release very important. Whilst the distribution contract will be non-exclusive, we will initially only look to work with one principal partner per territory to establish strong relationships and invest in the right marketing campaigns to make the content visible within each market. Should sales prove strong, we wouldn’t look to increase the size of the network, preferring to maximize revenues together with our chosen channel partners.”

Glow Images already has a 50,000 Royalty Free image collection in the market which will increase significantly this year with new productions in the categories of business, travel, sports and home interiors. A new collection of around 3,000 Asian images recently produced in Beijing is also due for release.

Gustavo Baez, Glow Images CEO, said that he is looking to fill the gaps in the market for niche RF image collections that other production companies ignore and also by releasing a very high-end RM collection, Glow will demonstrate its ability to attract some of the leading assignment photographers.

For more information on Glow Images' Royalty Free or Rights Managed collections, please contact simon.woodthorpe@pepperstark.com.
To view Glow Images' Royalty Free collection, visit www.glowimages.com.


PHOTOALTO AGENCY ANNOUNCES EXPANSION INTO ASSIGNMENT MARKET
New York, NY & Paris, France

As its stable of products and services continues to grow, the PhotoAlto Agency has announced its intent to form an assignments division. With the assistance of global search firm Janou Pakter, Inc., assignment veteran Matthew Goodrich has been chosen to help launch and grow the division. In his new position Matthew will be serving as V.P of Business Development for the new operation.

Formerly of Stockland Martel and Getty Images, Matthew brings years of experience and proven senior leadership in the photography assignment industry. In particular, Matthew’s background and expertise will be instrumental in taking PhotoAlto’s existing annual production schedule, global shooting locations, in-house production and post production assets, and further utilizing them for individualized assignment work.

In keeping with his native roots, Matthew and the new division will be operating out of the PhotoAlto’s NY office. Further inquiries and future developments of the assignments service can be found by contacting:

Matthew Goodrich
V.P., Business Development
646/827-2368
matthew@photoalto.com
www.photoalto.com


PHOTOSHELTER ANNOUNCES WINNERS OF ELEVATION 2008 STUDENT-TO-PRO PHOTO COMPETITION
New York, NY

The PhotoShelter Collection, an online stock photography marketplace where a growing community of 17,000 independent photographers from 130 countries sell their work, today announced the winners of Elevation 2008, PhotoShelter’s first annual Student-to-Pro award and competition. Judged by photo editors and art directors from five of the nation’s most notable publications, Elevation 2008 provides the next generation of professional photographers an opportunity to gain exposure to some of the most influential and discriminating eyes in publishing. The five grand prize winners will receive a portfolio—professionally developed, prepared, and critiqued—from the award’s sponsors, as well as additional recognition as a featured photographer in the PhotoShelter Collection’s May 2008 Editors’ Showroom.

The Elevation 2008 panel of judges: Paul Moakley, senior photo editor of Newsweek; Phil Bicker, creative director for The Fader; Michelle Egiziano, director of photography for Spin Magazine; Michele Outland, art director for Nylon Magazine; Stephen Walker, director of photography at Nylon Magazine; and Clinton Cargill, photo editor for the New York Times Magazine.

The five student winners are as follows:

The five winners will receive a comprehensive package to kick start their careers, including a custom 11×14 portfolio with name embossed, courtesy of Brewer-Cantelmo, 30 free portfolio quality prints from AdoramaPix and 100 promo cards designed and printed by SB Design. Winners will also receive a one-on-one portfolio review with a PhotoShelter editor, and a three month free PhotoShelter Personal Archive Standard Account for help with image storage, protection, and sales (a $90 value). Winners will be featured in the May PhotoShelter Editors’ Showroom, which is emailed to thousands of image buyers who use the PhotoShelter Collection to find exceptional stock photography. The May Showroom can be found at www.photoshelter.com/showroom. Winners will also be featured May 12-16 on flakphoto.com, a photography blogzine that promotes interesting visual approaches to seeing the world and celebrates the art of exhibiting quality photography online.

“We’re thrilled to recognize the 2008 Elevation student winners, and assist in their transition to the pro level, with the help of outstanding judges and sponsors,” said Meagan Ziegler-Haynes, Director of Photography of PhotoShelter. “Today’s winners should be proud. Our distinguished judges felt that their work stood out among hundreds of entries, and now they’ll stand out in the market too.”

“PhotoShelter aims to create a level playing field for photographers, engage diverse populations of artists in the stock community, and provide fresh images to buyers,” said PhotoShelter CEO, Allen Murabayashi. “Encouraging students across the world to join our community and helping to promote their work is one example of how we support these goals.”

The winning students’ images can now be viewed and licensed at www.photoshelter.com.


PICTUREHOUSE NEW YORK
New York, NY

If you are looking to join us at our 8th annual New York event... DON'T WAIT!

Just two weeks after opening registration, over 50% of the tables are already sold! If you snooze you may very well lose, as this event is sure to be a sell out!

Additionally, we are offering a variety of marketing and sponsorship opportunities for you to take advantage of. This year’s event will also have a special emphasis on agencies promoting new products and services being announced at the event.

Our event (October 29th) ties in with PACA’s Annual International Meeting (October 24th-26th), offering you a great opportunity to network with your peers and meet lots of potential new clients! Take advantage of your PACA membership which qualifies you for a special 10% discount!!

For more details, and to book your table, go to www.picturehouse-us.com/newyork.

With warm regards,

Deborah Free
President
Picturehouse Marketing US LLC
deborah@picturehouse-us.com
585/768-7880


SANTA FE WORKSHOPS OFFER PACA DISCOUNT
Santa Fe, NM

Santa Fe Photographic Workshops offer 15% off Digital Lab Workshops between May 1, 2008 and September 1, 2008 for PACA members and their photographers. The 2008 Summer/Fall Schedule is out, and the line up of workshops is dynamic and challenging. The Workshops brings several new instructors to the "Land of Enchantment".

Learn how to fine-tune your print with Jon Canfield in "Digital Printmaking", June 15-21. The goal of this workshop is to make the digital printing process as clear as possible and to achieve the prints we envision. Or, incorporate sound with your images with Bob Sacha's workshop "Visual Storytelling with Audio", July 6-12. You will explore and create this new kind of storytelling by learning how to add music, voices, interviews, narration, and ambient sounds to our images. Take the first step to learn Adobe Photoshop, try Lesa Snider King's workshop, "Beginning Photoshop", July 13-19.

These workshops are just a sampling of what is being offered, visit www.santafeworkshops.com for a full listing of all digital lab workshops.

The Santa Fe Photographic Workshops is honored to offer an exciting promotion to all PACA members, The Workshops would like to offer 15% off any Digital Lab workshop that takes place between May 1 and September 1, 2008. Call the workshops at 505/983-1400 to register. Please state you are a PACA member and your discount will be applied.

The Santa Fe Photographic Workshops, an inspirational resource for photographers for the past 17 years, is a educational center covering a wide range of topics in digital, color, and black­and­white photography as well as year­round digital programs. Each season, photographers of every kind travel to Santa Fe to engage their imaginations and rekindle their passion for photography. To find out more, call 505/983-1400, log onto www.santafeworkshops.com, or email info@santafeworkshops.com.


SCOTT GORDON NAMED TETRA’S NEW CREATIVE DIRECTOR
Jersey City, NJ

Tetra Images, a New Jersey-based royalty free stock image production company, has named industry veteran Scott Gordon as its new Creative Director. Gordon comes to Tetra with a lengthy resume which includes a stint as an art director for Hallmark Cards in Kansas City, followed by art directing for Ambrosi & Associates in Chicago and, most recently, a 3-year run with the Canadian stock picture library Veer, most of which was spent as their sole U.S.-based art director.

“All of my previous work has contributed to the expertise that I bring to Tetra,” says Gordon, “but certainly my work with Veer prepared me most directly for the challenges I face with Tetra. I’m very excited about the opportunity to help build the Tetra brand’s ‘visual look’ and work directly with a highly creative group of photographers from around the world.”

Tetra Images was founded just over two years ago by stock industry veteran Tom Grill, who is best known for co-founding the Comstock picture agency in the 1970s and then serving as its chief photographer for almost three decades. Tetra is headquartered in Jersey City, New Jersey, and has built a distribution network for its pictures including over 60 partners worldwide.

“Tetra is still a relatively young brand,” said company president, Valerie Saunders. “But we’ve now evolved to the point where we wanted to bring a knowledgeable industry veteran on board who can hit the ground running, and not only give strong visual direction to our image collection but also actively recruit new contributing photographers. Scott is a terrific fit for that position.”

One of the many benefits of PACA membership is this twice-monthly newsletter, read by many in North America and internationally. The newsletter actively encourages and welcomes contributions on all aspects of the business and we want to hear your views. In addition, the Career Opporunities section is free to members. Use this section to place job postings. PACA’s reach is substantial so make sure you get the most of your membership. Please e-mail information to pacanews@pacaoffice.org.