The Euro From a Copyright Point of View
Courtesy CEPIC January 14, 2001 Newsletter
Edited by Nancy E. Wolff, PACA Counsel, Wolff & Godin LLP
There are seven banknotes and
8 different coins. While the 14.5 billion banknotes look the same
throughout the euro area, the new coins - 50 billion of them - have
one side common to all 12 countries and a reverse side specific
to each country.
There are also different designers
to all these notes and coins - designer of the common note is Robert
Kalina of the National Bank of Austria, designer of the common side
of all the coins is Luc Luyex of the Royal Belgian Mint, national
sides of the coins have a different designer stemming from the original
country. However, the designers have transferred their copyright
to the European Central Bank based in Frankfurt, Germany. There
are however no rights to be paid to the ECB for reproduction of
the coins or the notes. An image of the different coins and notes
may be downloaded for free on the website of the ECB and only the
mention of origin is required in the event of publication. www.euro.ebc.int
Amendments to Chinese Copyright Law
Courtesy of Lehman, Lee & Xu, who publish a newsletter from China,
some potentially promising news regarding improvements in Chinese
Copyright Law. Of course, whether the laws will be effectively enforced
will be the critical next step. However, the fact that China is
making an effort to move towards harmonization with the Berne Convention
is promising. In general the Chinese law provides copyright protection
for works of foreigners according to agreement and national conventions,
in addition to Chinese citizens. Photographic, cinematographic,
painting and graphic works are among protected works. Interesting,
the law does not apply to "News on Current Events". Whether that
concept is similar to "Fair Use" is unclear. Many similar concepts
are present such as joint works, works created under commission,
compilations, etc. Single works may be reproduced in textbooks for
the nine year compulsory education, without a license, except if
the author has declared in advance that it does not allow the use,
and then the author is paid according to regulation. Works may also
be republished after first publication unless that right is restricted
in advance. For most rights, the term is life of author plus 50
years, or if an entity, for 50 years.
The following is the synopsis
of Leeman Lee & Xu: Synopsis of the Amendments to the Copyright
Law of China
The amendments to the Copyright Law of China were approved and published
by the National People's Congress on October 27, 2001. The new law
is improved in many ways. One of the greatest improvements is that
the subject matter protected by copyright is enlarged. Now, according
to Articles 3 and 14, matters such as architectural works, model
works, acrobatic works and software works are all protected. This
is in accordance with the Berne Convention, which requires that
all natural and social science, literary, artistic and engineering
works are protected by copyright. Future works are also provided
for in Item 9 of Article 3 which states that "other works set out
by laws and administrative regulations" are also protected. The
rights of copyright owners are also expanded. Whereas the previous
law did not deal with the right of rental nor the right of distribution
over a public network, Article 10 of the new law includes the Right
of lease, Right of broadcast, Right of information network dissemination
as new property rights of copyright holders. This amendment now
allows for subject matter on the Internet to be protected by copyright.
Compared with the same article in the previous law, the new Article
10 is much more clear and specific regarding the personal and property
rights of copyright holders. The new law also requires that radio
and TV stations compensate copyright holders for using their works.
According to the old law, if the purpose of use was "non-commercial",
a radio or TV station was not required to pay any compensation.
Now, according to the revised
Article 43, although radio and TV stations do not need a license
or permission to use a work, they must pay compensation to the copyright
holder. Property rights of a copyright are now assignable. Compared
with the previous law, which did not allow for the assignment of
any property rights, Article 25 not only legally recognizes assignments
concerning the rights of reproduction, distribution, lease, exhibition,
performance, show, broadcast, information network dissemination,
production, adaptation, translation and compilation, but also determines
what details are necessary for a rights assignment contract. Infringers
will bear a much heavier liability according to the new Copyright
Law. Now, the Copyright Administrative Authorities have the administrative
power to order the stopping of an infringing activity, confiscate
illegal profits and any equipment used to carry out the infringing
acts, and to punish the infringers by fine.
Furthermore, suspected infringers
such as publishers, producers or distributors will now bear the
liability of infringement if they are unable to prove that the infringing
product was bought through lawful means. Concerning damages, according
to Article 48 of the new law, infringers must pay the "actual loss
of the rights owner." If the amount of damages is difficult or impossible
to determine, there is a maximum of RMB 500,000 in statutory damages
available. The new Copyright Law now gives copyright holders the
option of a preliminary injunction and property preservation. Article
49 reads that any copyright owner "who has evidence to establish
that another person is committing or will commit an act of infringing
his right" may apply to the court for measures such as an "order
to stop the relevant act and property preservation." It is believed
that two more revised copyright-related regulations will come out
in the near future, The Regulations for the Protection of Computer
Software and The amendments to Regulations for Implementation of
the Copyright Law. The new Copyright Law assists China greatly in
meeting the requirements set out by the WTO, TRIPS and the Berne
Convention. However, it will still take some time before the Copyright
Law is balanced by a sophisticated and predictable system of enforcement.
Some
Frequently Asked Questions (FAQ's)
by Nancy E. Wolff, PACA Counsel, Wolff & Godin
LLP
Question: Do
I need a model release for a photograph of a [dog, cat, frog, etc.]?
Answer: Never (almost). Model releases are required if
using a photograph of a recognizable PERSON'S likeness for commercial
purposes, such as advertising or trade. It is either based on common
law tort theory, for example invasion of privacy or misappropriation
of one's likeness for commercial use or based on various state statutes
that recognize a right of publicity for living or in some states,
even a deceased person's likeness. The common element is that it
applies to a PERSON not any inanimate object, building, corporation,
bird, reptile or animal (no matter how cute). The underlying principle
is only a person can be embarrassed by the publication of the his
or image. [My dog might argue that he gets very embarrassed if anyone
puts stupid reindeer antlers on him at Christmas, but that is not
yet protectible by law]. The exception would be if a dog (or race
horse, etc.) were a recognized character, such as a movie or TV
character. (Think Lassie, Rin Tin Tin, Airbud, Secretariat). Then
there might be a trademark claim, based on the argument that the
commercial use by an unlicensed entity might cause confusion as
to sponsorship or interfere with an already licensed user. A person's
common pet would not be a trademark, no matter how much loved.
Question:
What is advertorial?
Answer:
A word made up by advertisers to fool readers into reading advertisements
and try to negotiate cheaper rates from copyright holders. It is
advertising and not editorial no matter how you try to disguise
it. Editorial use of an image is the use of an image to illustrate
something that is newsworthy or of public interest. No release is
required and the First Amendment protection of free of speech permits
the truthful publication. If an article is really imbedded in a
section that is paid for by one sponsor or entity, even if it is
a not-for-profit, the article is there to promote their business
or service. You do not have the presumption of a journalist's independent
reporting. Remember two previous cases discussed in past updates.
One involved an historic photograph of surfers used in an article
about surfing.
However interesting the article,
it was in a catalog that sold shirts identical to those worn in
the historic photograph. Although there might have been some newsworthy
purpose to the article, the overwhelming purpose of the catalog
and the article was to sell merchandise. If that article on historic
surfing had appeared in a surfing magazine, there would have been
advertising pages independent of the article, by a variety of advertisers.
It would not have been published to sell one manufacturer's shirt.
The other case was an action against the drug company, Merck, by
a model whose photograph was used in a brochure to promote one of
its drugs by illustrating a fictitious story of someone with HIV
and herpes. The model release was limited to educational use. The
drug company argued that the brochure was educational, but the court
disagreed and found the use to be advertising, making the use both
defamatory and a violation of privacy under the New York Statute.
So be wary if a company or advertising agency wants to use a non-model
released photograph for editorial and not commercial use, and ask
further questions.
Kelly
v. Arriba: Visual Search Engines and Fair Use of Thumbnail Images
by Nancy E. Wolff, PACA Counsel, Wolff & Godin, LLP
February 6, 2002
The US Court of Appeals for the
Ninth Circuit reviewed the right of a visual search engine to create
a database of images that it obtained by "crawling" through the
web and copying images from other web sites. This case involved
Kelly, a photographer who has been battling an Internet search engine
owned by Arriba. Arriba's site (now known as "Ditto") downloaded
Kelly's on-line images and generated "thumbnails" of them for inclusion
within a large database of other visual images. Using this search
engine, a user could type in a key word that would correspond to
Kelly's image and bring up the thumbnail of his image. By clicking
on the thumbnail, a user could view the original full-sized image.
However, the full sized image remained framed by Arriba's website,
which included its text and advertising. The court noted that the
user "typically would not realize that the image actually resided
on another web site." Over different time periods, the two methods
of viewing the full size images were by "inline linking", (where
the image is brought into the Arriba site) and "framing" (where
you see the full size image on a window within another window).
The court decided that Arriba
was making two different uses of Kelly's images. The thumbnails
were found to fall under the fair use exception to copyright infringement.
However, the full-sized images constituted infringing uses. In both
instances the court did a fair use analysis, weighing the following
four fair use factors:
1. The purpose and character
of the use,
2. The nature of the copyrighted
work,
3. The amount and substantiality
of the portion used in relation to the copyrighted work as a whole,
and
4. The effect of the use upon
the potential market for or value of the copyrighted work.
The court affirmed the lower
court's decision in part and found that creating a database of thumbnail
images to search for images on the web was fair use. Even though
the thumbnails were commercial uses of the images, were creative
works, and were used in their entirety, the court determined that
the fair use defense still applied. The use by Arriba was considered
transformative because the thumbnails were smaller, lower-resolution
images that served an entirely different function than Kelly's on-line
images. The more transformative the new work, the less important
the other factors, including commercialism become. The appellate
court reversed the lower court's decision that Arriba's displaying
of the full size images was fair use. This was the first time any
court considered whether inline linking and framing infringed copyright.
In this instance, Arriba's use of the full sized images was found
to infringe Kelly's right of display, one the copyright holder's
exclusive rights under copyright. Showing the images to a visitor
of the Arriba web site was considered a public display without Kelly's
permission. It was irrelevant in determining infringement whether
anybody saw the images, just that they were made available.
The court rejected the defense
of fair use for the full sized images, since the use was not transformative
and served the same esthetic function of the end product, the images
themselves. I would be careful not to overly expand the meaning
of this case to include any use of a thumbnail image as being fair
use on the Internet. Fair use is a defense of copyright infringement
and requires each case to be analyzed. If individual thumbnails
are used to illustrate or promote a particular web site, or sold
for profit, another court might not find that type of use "transformative".
According to this court, search
engines that are capable of combing through a database of images
are helpful to users on the Internet and the resolution of the thumbnails
are so poor that no one would use them for esthetic purposes. However,
if technology improves, and thumbnails can be increased in size
with little loss of quality, the balance of the four factors may
change to weigh against fair use when thumbnails are no longer used
just for reference.
The court affirmed the lower
court's decision in part and found that creating a database of thumbnail
images to search for images on the web was fair use. Even though
the thumbnails were commercial uses of the images, were creative
works, and were used in their entirety, the court determined that
the fair use defense still applied. The use by Arriba was considered
transformative because the thumbnails were smaller, lower-resolution
images that served an entirely different function than Kelly's on-line
images. The more transformative the new work, the less important
the other factors, including commercialism become.
The appellate court reversed
the lower court's decision that Arriba's displaying of the full
size images was fair use. This was the first time any court considered
whether inline linking and framing infringed copyright. In this
instance, Arriba's use of the full sized images was found to infringe
Kelly's right of display, one the copyright holder's exclusive rights
under copyright. Showing the images to a visitor of the Arriba web
site was considered a public display without Kelly's permission.
It was irrelevant in determining infringement whether anybody saw
the images, just that they were made available.
The court rejected the defense
of fair use for the full sized images, since the use was not transformative
and served the same esthetic function of the end product, the images
themselves. I would be careful not to overly expand the meaning
of this case to include any use of a thumbnail image as being fair
use on the Internet. Fair use is a defense of copyright infringement
and requires each case to be analyzed. If individual thumbnails
are used to illustrate or promote a particular web site, or sold
for profit, another court might not find that type of use "transformative".
According to this court, search engines that are capable of combing
through a database of images are helpful to users on the Internet
and the resolution of the thumbnails are so poor that no one would
use them for esthetic purposes. However, if technology improves,
and thumbnails can be increased in size with little loss of quality,
the balance of the four factors may change to weigh against fair
use when thumbnails are no longer used just for reference.
Status
of Copyright Office Mail Delivery
from Nancy E. Wolff, Wolff & Godin, PACA Counsel
U.S. Postal Service mail to the
Copyright Office continues to be suspended pending establishment
of an off-site mail processing center for the Library of Congress
and Congressional offices. The Copyright Office has not received
U.S. Postal Service mail since October 17, 2001. Although it is
anticipated that all mail addressed to the Copyright Office will
eventually arrive at the Office, additional delays are anticipated.
Currently, the Office continues to receive deliveries by commercial
carriers such as Federal Express, Airborne Express, DHL Worldwide
Express, and United Parcel Service, without any delays. The current
plan is that eventually such deliveries will be diverted to the
off-site processing center, which would result in delays of several
days before the Office's actual receipt of the deliveries. The same
will be true for deliveries by messenger services. For the time
being, however, such deliveries should be received in a timely manner.
When this situation changes, it will be announced in a future NewsNet.
If it is essential that your material reach the Office immediately,
it may be advisable to have it delivered to the Office by hand.
If you are not located in or near Washington, D.C., you may wish
to consider sending your material to somebody in Washington who
can arrange to have it hand delivered. For more information on the
mail delivery disruption, please consult the Copyright Office website
at http://www.loc.gov/copyright/mail.html. What this means is if
you mailed any applications using the postal service since October
15, 2001, the Copyright Office has not received it. Interim rules
have been made to deal with the effective date of registration,
and you should check with the Copyright Office web site for the
procedures. The applications, even when they are finally delivered,
may be damaged. Irradiation turns paper brittle and causes it to
crumble. CD-ROMS and photographs may be damaged from the high heat.
It is estimated that over 100,000 applications have not been delivered.
I would recommend overnight couriers for now, unless that is disrupted
as well. If you have someone hand deliver an application, make sure
they do not look like a messenger (no bike helmets)!
Copyright Office Update
I just returned from the Copyright Society Annual meeting.
In addition to enjoying the views of lake George, a highlight was
Mary Beth Peters' "state of the union," or "Views from
the Copyright Office."
The Copyright Office has redesigned its web site to
make it easier to use. The web address is now www.copyright.gov.
It now offers a word search engine to find information within the
site. You can also send questions by email.
The good news is that the Copyright Office is beginning
to receive mail delivered by the Post Office. However, it is still
recommended that you either hand deliver the application or that
you send the application via a private carrier such as FedEx, UPS,
and DHL. There are fee increases commencing July 1, 2002, but the
standard application fee will remain at $30. The web site should
be checked to examine the additional fees. One increase to note
is the fee for expedited applications that are required to commence
litigation. Regulations on registering web sites are expected shortly.
Issues involving broadcasting music over the Internet are taking
up much of the Copyright Office's time. Finally, the Supreme Court
will be reviewing whether the Sonny Bono Copyright Term Extension
Act is constitutional.
Legal Update - Doe v. Merck
Last year, we reported on a right of publicity case,
Doe v. Merck, in which a model sued a pharmaceutical company for
printing her photograph along side a false biography indicating
that she was HIV+ and had become infected through promiscuity. The
false biography also falsely indicated that the plaintiff was Hispanic
and only 19, when in reality she was 32. The photograph and biography
ran in an advertising brochure promoting the defendant's product
Crixivan, an AIDS medication.
At trial, the jury awarded over $3 million in damages
to the plaintiff. This sum included compensatory and punitive damages
to be paid by both defendants, Merck and the advertising agency
responsible for compiling the brochure. The defendants appealed,
and the Court modified the damages. Generally, damages are left
to the discretion of the jury, but may be modified when the plaintiff
has failed to introduce sufficient evidence to authorize the jury
verdict. Here, the Court agreed that the plaintiff was not entitled
to punitive damages at all, and was entitled only to a reduced award
for compensatory damages.
In order to justify an award of punitive damages in
a right of publicity case, a plaintiff must show that the defendant
acted maliciously, or with an evil and reprehensible motive resulting
in a conscious disregard of the rights of the plaintiff. Here, the
defendants actions, while careless or negligent, did not rise to
the level of "hatred, ill will, [or] spite" to establish
malice. Thus, punitive damages were not an appropriate remedy and
the Court vacated the jury's $2 million dollar award.
Next, the Court examined the extensive testimony given
at trial regarding the effect defendants' actions had on the plaintiff
in order to evaluate the jury award of $1 million for compensatory
damages. Compensatory damages are awarded as a remedy for the plaintiff's
pain and suffering. Here, there was ample evidence regarding the
plaintiff's mental state, and the effect the brochure had on her,
but the evidence was not persuasive enough to support the jury's
large award. Consequently, the Court reduced the award to $650,000.
This case exemplifies the tendency for juries to grant
large awards based on passion or prejudice. Here, the Court applied
a legal evaluation to arrive at a more reasonable verdict. However,
this is not always the case, and a sympathetic plaintiff may be
very successful at trial and win an appeal. This case was the result
of the errors arising from a lack of centralized supervision of
a project, where various employees "passed the buck" and
never received a signed, valid model release, and it is difficult
to argue that the plaintiff did not really suffer from this type
of publicity. Therefore, it is of the utmost importance to ensure
that each and every model signs a release, because even $650,000
is too much to pay for carelessness.
Who Owns the Copyright
to a Derivative Image?
I frequently receive questions from members regarding
derivative works under the Copyright Act and whether granting a
client a license to create a derivative work impairs the original
photographer's copyrighted work. Consequently, I have created a
FAQ's and Answer you can use.
FAQ: Who owns the copyright to a derivative
image?
ANSWER: The definition of a "derivative work"
under the Copyright Act is a work based upon one or more preexisting
works, such as a translation, musical arrangement, dramatization,
fictionalization, motion picture version, sound recording, art reproduction,
abridgment, condensation, or any other form in which a work may
be recast, transformed, or adapted. A work consisting of editorial
revisions, annotations, elaborations, or other modifications, which,
as a whole, represent an original work of authorship, is a "derivative
work".
An example of a derivative work would be a photograph
digitally altered by a designer in Photoshop or other software that
allows manipulation or merging of the photograph with other images
or materials. Another example is changing the medium of art, such
as adapting a photograph to create a painting or sculpture.
A derivative work, in certain circumstances, may have
its own copyright distinct from the copyright in the original photograph
if the newly added material is sufficiently original, but it is
a limited copyright that does not impair the copyright to the original
work. The derivative copyright only covers any original work added
in making the second work. Further, any derivative work created
by a customer can only be used for the purpose granted in the license.
Any greater use would be considered an infringement of the copyright
to the original work and an action can be brought against the infringer.
The PACA form Online Digital Distribution Agreement
states that a user may not create any derivative use of an Image
unless indicated on the invoice. Further, the PACA terms and Conditions
are very clear that copyrights to images are retained by the copyright
holder.
What Are Moral Rights?
In addition to copyright, a body of law that relates
to "works" of authorship, there is a European tradition
respecting the personal rights of authors embodied in various laws
known as le droit moral, or moral rights. Generally speaking, European
law protects the right to be known as the author of your work; the
right to prevent others from falsely attributing to you the authorship
of a work that you have not in fact written; the right to prevent
others from being named as the author of your work; the right to
publish a work anonymously or pseudonymously, as well as the right
to change your mind at a later date and claim authorship under your
own name; the right to prevent others from using the work or the
author's name in such a way as to reflect adversely on his or her
professional standing.
The laws of different countries vary to some extent,
with France recognized as being a strong protector of an author's
le droit moral. Because it is a right belonging to the author as
a person, and not the work created, it does not accompany the transfer
of ownership of the work, and in some countries may not be waived
by the author.
The United States had traditionally resisted enacting
laws endowing an author with moral rights protection, as it was
seen to impede transactions in the art and entertainment industry.
In 1988, the United States became a signatory to the Berne Convention,
an international treaty whose purpose in part is to harmonize member
state laws. Consequently, Congress had to enact a version of moral
rights protection to comply with Berne standards. Thus, we now have
the Visual Artists Right Act of 1990 ("VARA"), included
in our copyright laws (17 U.S.C. Û106A).
What Works Are Protected by VARA?
A "work of visual art" under VARA is defined
as:
(1) a painting, drawing, print, or sculpture, existing
in a single copy, in a limited edition of 200 copies or fewer that
are signed and consecutively numbered by the author, or, in the
case of a sculpture, in multiple cast, carved, or fabricated sculptures
of 200 or fewer that are consecutively numbered by the author and
bear the signature or other identifying mark of the author; or
(2) a still photographic image produced for exhibition
purposes only, existing in a single copy that is signed by the author,
or in a limited edition of 200 copies or fewer that are signed and
consecutively numbered by the author.
Congress severely limited VARA and there are multiple
exceptions to this definition. Most notably, works made for hire
are excluded from being classified as works of visual art. Generally
speaking, any type of applied or commercial art is also denied the
protection of VARA as well. Stock photographs and illustrations,
as they are not limited editions or signed would not by granted
protection under VARA.
What protection does VARA offer?
The type of protection offered by VARA is markedly different
from copyright protection. Unlike economically driven transfers
and licenses governed by the Copyright Act, VARA makes artists'
rights inalienable (non-transferable).
Specifically, VARA confers upon artists several rights
of attribution and integrity. First, the author has the right to
claim authorship. Second, in addition to that attribution right,
the author enjoys the right to prevent use of his or her name as
the author of a work that he or she did not in fact create. Third,
the author may prevent use of his or her name as the author of a
work of visual art that -- although she might have created it --
has been subject to a ''distortion, mutilation, or other modification
of the work which would be prejudicial to ... his or her honor or
reputation."
There are, however, limitations on these rights as well.
Modification that is a result of the passage of time or the inherent
nature of the materials is not considered to be a violation of moral
rights. Also, unless caused by gross negligence, the modification
of a work of visual art that is the result of conservation, or of
the public presentation, including lighting and placement is exempt.
Finally, all works not covered by the right of attribution are also
not protected by the right of integrity.
How long does protection last?
For works created after VARA became effective, the artists'
rights extend for the life of the author. For works preceding VARA,
the rights expire with the author's rights granted under the Copyright
Act. For works of joint authorship, rights exist for a term of the
life of the last existing author.
Again, the rights may not be transferred. However, they
may be waived if the author expressly agrees to such waiver in a
written instrument signed by the author. Such instrument shall specifically
identify the work, and uses of that work, to which the waiver applies,
and the waiver shall apply only to the work and uses so identified.
In the case of a joint work prepared by two or more authors, a waiver
of rights under this paragraph made by one such author waives such
rights for all such authors. Also, a transfer of ownership does
not convey a transfer of the artists' rights.
DMCA Ramifications of Linking
Where Copyright and Free Speech Collide
Under the Digital Millennium Copyright Act (DMCA), Internet
Service Providers (ISPs) can avoid the risk of monetary liability
for hosting infringing material if the ISPs promptly remove the
infringing material after receiving notice, or what lawyers call
"cease and desist" letters. This, of course, encourages
the removal of infringing material. This ease of removal has prompted
critics to "complain" that the removal of material violates
the First Amendment's guarantee of free speech. Consequently, unusual
websites have been created to serve as a voice for such complaints.
For example, the Church of Scientology recently wrote
a cease and desist letter to Google, Inc. requesting the company
to remove links to a website that is critical of Scientology. That
website, www.xenu.net posts "secret" material about Scientology,
including material that is copyrighted and trademarked. Therefore,
if google.com were to continue providing links to xenu.net, Google,
Inc. would be held liable.
In order to comply with the DMCA, Google removed the
links. However, the executives at Google were dissatisfied with
what they perceived as a First Amendment violation. Now, if Google
users manage to find the infringing links, a message will appear
persuading the user to visit chillingeffects.com, a website that
posts pro-First Amendment material. Chillingeffects.com even posts
the cease and desist letter written by the lawyers for the Church
of Scientology to Google.
This illustrates the fine line between copyright protection
and the right to free speech. While we fight to protect copyrighted
material on the Internet, dissenting opinions are emerging and are
finding ways to support their grievances in a public manner.
Ty, Inc. v. Publications
International, Ltd.
The Circuit courts still are struggling with the fair
use doctrine. Recently, the Seventh Circuit dealt with an appeal
made by Publication International, Ltd. (PIL) when a lower court
granted a permanent injunction preventing PIL from selling its catalogs
For the Love of Beanie Babies and Beanie Babies Collector's Guide.
There was no dispute that photographs of the copyrighted Beanie
Babies in the catalog were derivative works, and thus potentially
infringed Ty's copyright. However, PIL alleged that it was entitled
to the protection of the Fair Use doctrine.
The Circuit court did not make a final decision regarding
whether PIL's catalogs were fair use, but sent the case back to
the lower court with a few words to guide the final decision.
The judge for the Circuit court, Judge Posner, is renowned
for his economic analysis of copyright cases. Here, Posner focused
on whether PIL's catalogs provided a complement for Ty's market
or a substitution for Ty's market. Posner made several market analogies,
including how the market for book reviews complements the market
for books. Similarly, a catalog can complement the market for toys
and collectibles. This is evidenced by the fact that Ty does license
certain publishers to create catalogs for Beanie Babies. However,
Posner noted that certain types of book reviews can substitute for
the actual book, especially where the book review quotes the book
in its entirety. Again, a catalog may substitute toys and collectibles
in a similar fashion.
The court distinguished between the catalogs that were
the subject of this case. One was clearly aimed at young people
and contained limited and relatively meaningless text. The other
catalog was designed for the sophisticated collector and contained
useful information and commentary regarding each Beanie Baby. In
keeping with his original analogy, Posner outlined a spectrum, where
at one end, potentially infringing material is "embedded"
in text. Like an excerpt from a novel in a book review, so too are
the photos of Beanie Babies "embedded" in the text of
the second catalog. At the other end of the spectrum is the type
of publication that reproduces copyrighted material in its entirety,
and is thus not protected by Fair Use.
Posner went on to warn against a potential First Amendment
violation. It has already been noted that Ty licensed its own catalogs.
However, Ty retained control over those catalogs and would not permit
any negative commentary to be published and required the catalogs
to indicate that the publication was "not sponsored or endorsed
by" Ty. Effectively, the court said that copyright ownership
does not grant a monopoly to control all commentary about the copyrighted
work. Just as a novelist cannot force a reviewer to write only positive
commentary, Ty cannot restrict others from remarking about its products.
The most significant aspect of this opinion is that
Posner indicated that the four factors that are used to analyze
a fair use case are not exclusive, but rather illustrative of what
judges can consider. This means that the door has been opened to
include other factors, whether they be economics or free speech.
Ultimately, Posner says, the courts must conclude what is reasonable,
and if the four factors do not provide a reasonable conclusion,
other issues may be considered.
This is a very hot topic right now since catalogs are
used widely to depict copyrighted material. This case, when it is
finally decided, will effect many areas, from museum catalogs to
secondary market advertising.
Restoration of Copyright
Cordon Holding B.V. v. Northwest Publishing Corp.
It is a common assumption that older works, particularly
photographs and works of art, that were created under the pre-1978
Copyright Act, are now in the public domain for lack of compliance
with formalities such as publication with proper copyright notice,
or registering copyright renewals within the 28th year after publication.
While this might be a valid assumption with US works, it may not
be accurate with works of foreign authors. Under the current Copyright
Act, certain foreign works that were in the public domain can be
restored and protected under copyright.
For example, a federal court in New York recently decided
a case concerning copyright restoration and reproductions of various
works by M.C. Escher. The plaintiffs were two companies from Netherlands
who claimed to hold the copyright to the works. The defendant American
company claimed that the works were in the public domain because
the plaintiffs had not properly restored their copyrights.
As mentioned, prior to the new 1978 copyright law, works
were only protected when they were published with proper copyright
notice. Unpublished works could be protected under various state
laws, but the federal copyright law afforded them no protection.
In 1989, the notice requirement was repealed, but certain works
published without notice before 1989 still fell into the public
domain. In order to comply with international treaties, the US created
a safe harbor provision for works created by foreign nationals to
restore their works from the public domain.
In order to restore a copyright, three conditions must
be met: 1) the work must not be in the public domain in the original
country (i.e. the Netherlands); 2) the work must be in the public
domain in the US due to noncompliance with formalities (i.e. lack
of proper notice); and 3) the work must have at least one author
who was, at the time the work was created, a national of an eligible
country, and if the work was published, it was first published in
an eligible country.
The court here found that the plaintiffs satisfied these
requirements and denied the defendant's motion for summary judgment.
On another note:
Our office has been alerted that a website, photofil.net,
was allegedly licensing other agents' celebrity photographs without
a license. As we were ready to send the DMCA "notice and takedown"
letter for a particular client to the hosting ISP to remove certain
images, we were informed that the site was not operating today,
but unfortunately could be created under another name.
Use of Name and Likeness
of "Diana Princess of Wales" on Considered Fair Use
The Estate of Diana Princess of Wales and the Diana
Princess of Wales Memorial Fund (collectively the "Fund") brought
an action in California federal court against the Franklin Mint
seeking damages based on the use of her name and likeness on commemorative
jewelry, plates and dolls and the advertisements for these products.
The action was based both on California's Right of Publicity law
and Federal trademark law. The district court denied all claims
and awarded the Franklin Mint attorneys' fee. The Fund, not pleased
with such a result, appealed to the Ninth Circuit.
The Franklin Mint had been selling unauthorized products
years before Princess Diana's death in 1997, and continued thereafter.
Shortly after her death, the Fund commenced a claim in California,
which recognizes post-mortem rights of publicity. However, in applying
choice of law rules, (the jurisdiction whose law should be applied
in the case) the California court concluded that the law of the
decedent's domicile controlled. Since British law does not recognize
a right of publicity, there was no basis for a claim.
The court also concluded that the Fund did not have
a claim against Franklin Mint under the Lanham Act for false endorsement.
California amended its post-mortem right of publicity
law and added language extending the statute to all cases in which
the liability or damages arise from acts occurring within the state.
Seizing an opportunity, the Fund reinstated its claim against the
Franklin Mint, based on the revised publicity statute. Nonetheless,
the Ninth Circuit maintained that the amendment was not a choice
of law provision, requiring the application of California law, and
continued to view British law as the appropriate choice of law and
denied the claim.
Next, the Court reexamined the lower court's determination
that there was no consumer confusion as to the source of the Franklin
Mint's products under the Lanham Acts False Endorsement provision.
Not only did the Ninth Circuit agree that there was no consumer
confusion, these products had been in existence since 1981, but
in addition, the Franklin Mint was entitled to a Fair Use defense
for its reference to Princess Diana to describe the Diana-related
products. The court stated that using a name that is merely descriptive
does not imply endorsement. (The Court did state that she could
be described as "The English Princess who died in a car crash" but
it was much simpler to describe her as "Diana Princess of Wales").
Similarly, the court justified the use of a photograph of Diana
in its advertising. Finally, because the California Right of Publicity
Statute permitted the court to award attorneys' fees to the prevailing
party, the Franklin Mint was entitled to the award of attorneys'
fees.
This case is significant in that it recognizes that
where the celebrity itself is the product, using the name or likeness
to identify the product does not violate federal trademark laws,
as it is reasonable necessary to use a photograph and the name to
describe the person. Finally, it resolves a dispute regarding the
reach of the California post-mortem publicity statute, confirming
that you must look at the law where the deceased person lived. This
is particularly relevant if the deceased lived in New York prior
to death or in the UK where post-mortem publicity rights are not
recognized.
Trademarks and Fair Use
We have received several inquiries regarding the fair
use of trademarks. Like copyright, trademark law has a statute governing
the area of fair use, and courts have decided cases explaining fair
use. It is valuable to understand what is permitted, especially
in the area of advertising.
An example of fair use of trademarks in advertising
is a commercial that references and displays the trademarked name
and logo of another company without obtaining prior permission.
The Lanham Act, which governs trademark law permits a fair use defense
where the trademark identified is not to be used as a mark, but
to describe the good or service provided, and there is a fair use
defense to using the trademark without obtaining prior permission.
This statute has been interpreted by the courts and
one illustrative case, which concerned an unauthorized poster of
the Rock and Roll Hall of Fame, noted that the statute permits a
party to defend an infringement charge on the ground that the use
of the mark to be an infringement is a use, otherwise than as a
mark of a mark which is descriptive of and used fairly and in good
faith only to describe the goods or services of such party." The
court found that the poster, which was a photo of the Hall of Fame
and said "Rock N' Roll Hall of Fame" on it, was a fair use
even though the Rock and Roll Hall of Fame is a registered trademark
because it accurately identified the building.
Moreover, another well-known case that concerned the
pop group the New Kids on the Block dealt with an unauthorized telephone
poll regarding the group. The court set forth three requirements
for fair use: First, the product or service in question must be
one not readily identifiable without use of the trademark; second,
only so much of the mark or marks may be used as is reasonably necessary
to identify the product or service; and third, the user must do
nothing that would, in conjunction with the mark, suggest sponsorship
or endorsement by the trademark holder." In addition, the court
said, "Where the use of a trademark does not imply sponsorship
or endorsement, the fact that it is carried on for profit and in
competition with the trademark holder's business is beside the point."
The Restatement (Third) of Unfair Competition, which
is a reference book for lawyers, points out that one is not subject
to liability when one uses another's protected designation to refer
to the other or the other's goods, services, or business, since
such use does not create a likelihood of confusion. For example,
use of another's trademark in comparative advertising, even if the
comparison is unfavorable to the other, does not subject the actor
to liability. And, if the use merely causes prospective purchasers
to recognize the mark as a reference to the trademark owner, the
use is not an infringement.
Furthermore, the Restatement helps clarify the distinction
between the use of another's mark as a trademark for the actor's
own goods or services and a nontrademark use of the mark. In both
contexts the perception of prospective purchasers and not the intent
of the user is controlling. For example, if prospective purchasers
interpret the actor's use of the mark as an indication of the source
or sponsorship of the actor's goods or services, the use is within
the scope of provisions of the Lanham Act. On the other hand, if
the use is interpreted merely as a reference to or a comment on
the goods, services, business, or mark of the trademark owner, the
Lanham Act should not be applicable.
In conclusion, a general rule of thumb for trademark
fair use is that, so long as the trademark is not being used to
confuse a customer and is merely identifying a product or service
that already exists, the unauthorized use may be permissible. It
is important to remove readily identifiable logos and trademarks
from objects within a photograph in order to avoid the appearance
that the owner of the trademark is endorsing or sponsoring the good
or service for which the photo might be used.
The Importance of Copyright
Registration
In Villa v. Brady Publishing, the importance
of registering a copyright was made apparent to a graffiti artist
whose action for copyright infringement was dismissed by the federal
court. Although he had applied for registration, he failed to provide
confirmation of the registration in the form of either an acceptance
or refusal by the Copyright Office.
Hiram Villa, is a graffiti artist who works in large
wall murals often consisting of stylized letters spelling his pseudonym,
"UNONE". When Brady Publishing published a book entitled Tony Hawk's
Pro Skater 2 Official Strategy Guide and included a reproduction
of one of Villa's murals without obtaining permission, he was not
flattered and commenced a claim for copyright infringement. The
publisher successfully attacked Villa's claim of copyright infringement
for failure to prove that his artwork was registered. Under the
Copyright Act, registration (except for foreign works) serves as
"the key to the court house" and is a prerequisite to any infringement
action. Although Villa claimed to have applied for registration,
the court was not satisfied that registration was complete without
evidence in the form of acceptance or refusal of registration from
the Copyright Office. The court emphasized that it is not enough
to say that the application is in the mail. Villa's claim was dismissed.
In addition to copyright claims, Villa's complaint included
deceptive business practices, invasion of privacy and violation
of his right to publicity for use of his pseudonym. The court looked
at these allegations and concluded that they were all really one
in the same. The essence of the behavior to which Villa took issue
is an unauthorized reproduction, a copyright infringement claim.
The Copyright Act preempts state law claims that are based on the
same conduct. Therefore his state law claims were dismissed as well.
The importance of registering a copyright goes beyond
avoiding the headache of court filings and an extended judicial
process. Although a work can be registered at anytime (unless it
is already in the public domain), the advantages of early registration
(ideally within three months of any first publication) are great.
If you have not registered prior to an alleged infringement, not
only will you be prevented from filing an infringement suit until
you obtain a registration, (unless you are a foreign author) but
you will also be prevented from receiving attorneys' fees and statutory
damages and will be limited to proving actual damages. Normally,
registration of a copyright can take between 5-9 months without
the expedited process. Although is certainly possible to seek special
handling and request an expedited registration, the cost for this
service is $580 in fees to the Copyright Office in addition to the
$30.00 registration fee.
Trademark Infringement
and Search Engines
J. K. Harris and Co. v. Kassel
As the saying goes, "Sticks and stones may break my
bones but names will never hurt me." This may be true for the playground
but when it comes to the Internet, a Federal District Court in California
disagrees and not just for name calling but also for excessive mention
of a competitor's registered trademark in a party's website architecture
to unfairly garner "hits" in an Internet search. J.K. Harris and
Co., one of the largest tax representation and negotiation companies
in the US, filed suit against a competitor, Steven H. Kassel and
First Tax Inc., for trademark infringement alleging that Kassel's
website unnecessarily and excessively made mention of the Harris
trade name, drawing away potential Harris clients. J.K. Harris also
sought an injunction against negative statements published on the
Kassel site.
The Lanham Act prohibits "initial interest confusion"
which occurs when a consumer is lured to a product by its similarity
to a known mark, even though the consumer realizes the true identity
and origin of the second product before making a purchase. In this
case, Kassel established a page on its website entitled "J.K. Harris
Employees Tell of Wrongdoing While Complaints Pile Up", dedicated
to criticizing J.K. Harris. It included statements from unidentified
disgruntled former employees and customers, as well as solicitations
for critical information about the J.K. Harris for publication on
its website.
J.K. Harris alleged that Kassel strategically manipulated
its website so that a customer typing in "J.K. Harris" in any search
engine would find Kassel's site within the top ten hits, including
the line "J.K. Harris Employees Tell of Wrongdoing While Complaints
Pile Up". This was accomplished by creating keyword density using
the J.K. Harris name, creating "header tags" and "underline tags"
around sentences that used the J.K. Harris name, using the J.K.
Harris name as keywords within the site and by using various hot
links to websites with information about J.K. Harris.
Kassel argued that mentioning J.K. Harris was reasonable
under a rule known as "nominative fair use" which allows a registered
trademark to be used by a commercial user. The courts apply a three-part
test to determine if the use qualifies as "fair use". First, the
product or service in question must not be readily identifiable
without use of the trademark; second, the mark's use must be reasonably
necessary to identify the product or service; and third, the user
must do nothing that would, in conjunction with the mark suggest
sponsorship or endorsement by the trademark holder. Although the
court agreed that Kassel satisfied the first and third factors,
the court found that Kassel's use of the mark was more excessive
than reasonably necessary. The court noted that Kassel's site made
mention of the J.K. Harris trade name as a keyword over 75 times,
that the Kassel site did not need to use the J.K. Harris name in
"header tags and "underline tags", or increase the font size, underline
the sentences using the competitor's trade name or place the name
in sentences at the top of the web page. The fair use argument was
denied.
J.K. Harris was successful in showing a likelihood of
initial interest confusion and the court granted an injunction,
preventing Kassel from further excessive use of the trade name but
only from using it more than necessary, rather than completely.
Kassel argued that it had a First Amendment right to
free speech, and should be permitted to display content regarding
J.K. Harris. However, the court pointed out that the Lanham Act,
which governs commercial speech, specifically prohibits false statements
made in a commercial advertisement that have a tendency to deceive
a substantial segment of the audience. The court did not enjoin
statements that were publicly available and factually correct, but
required that Kassel remove third party statements from disgruntled
employees and customers submitted to Kassel since they were factually
unreliable and harmful to the business reputation and goodwill of
J.K. Harris.
In this Internet world, where everyone fights over the
most "eyeballs", being in the top ten list of any search engine
is critical to generating traffic to a site. However, where unfair
tactics are employed, parties are fighting back, using traditional
trademark law to level the playing field.
The Difficulty in Obtaining
Profits as a Measure of
Damages for Copyright Infringement (Mackie v. Reiser)
Jack Mackie, a Seattle based artist specializing in
public outdoor artwork, filed a copyright infringement suit against
the Seattle Symphony Orchestra Public Benefit Corporation and Bonnie
Reiser, a graphic designer. In 1979, Mackie was commissioned by
the City of Seattle to create a series of sidewalk installations
entitled, "The Dance Steps". The series depicted various
dance steps including one called "The Tango". In 1995,
the Seattle Symphony contracted with Reiser to create a direct mail
subscription campaign for the 1996-97 season. Reiser created a montage
for the "Pops" series comprised of images from the Symphony's
then future buildings as well as other aspects of Seattle Culture,
which Reiser completed by painting pastel swirls and lettering over
the collage. One of the figures included in the montage was "The
Tango". Reiser had scanned this image, cropped it and added
to her final work. The Symphony then incorporated this work in a
brochure that was mailed to approximately 150,000 people all over
the United States.
After learning of Reiser's montage and the Symphony's
distribution, Mackie sought damages which included a hypothetical
royalty payment, the loss of future employment opportunities, the
recoupment of profits that the Symphony generated during the 1996-97.
Mackie also demanded profits for future seasons, arguing that people
who subscribed to the Pops renewed their subscriptions in part because
of the infringing collage. Despite Mackie's passionate convictions
and bruised ego, the court could not offer much more than sympathy.
The appellate court affirmed the decision of the trial court limiting
the artist's damages to $1000 in actual damages and denying any
award of indirect profits. In its opinion, section 504(b) of the
Copyright Act (the section that provides for actual damages and
profits as a result of an infringement), precludes the court from
awarding any monetary remedies to a plaintiff, like Mackie who failed
to register his copyright before infringement, unless a causal nexus
between the infringing work and the profits can be proven. Unfortunately
for Mackie, the proof he offered was purely speculative. The court
commented that it would be impossible to tell what moved the public
to purchase tickets and therefore, how much of the profits were
due to Mackie's "Tango" and how much were based on Reiser's
design, the Symphony's reputation, the music, a particular conductor
etc. Furthermore, on cross-examination, Mackie conceded that his
loss of further earnings was speculative at best and that in the
past, he had given permission to others to use "The Tango"
without payment of a royalty.
Although profits is a measure of damages under copyright
law, it is very difficult for a plaintiff to establish the right
to the defendant's profits when the infringement is based on the
reproduction of either artwork or photographs used in an advertisement
or brochure. An example of an appropriate claim for profits would
be if an infringer were selling pirated copies of a CD-ROM or other
product, where the link between the infringement and profits is
clear. Typically, where an image is incorporated into advertising
material, damages are limited to a license fee or royalty unless
the infringed work was registered before the infringement. In such
a case, statutory damages and attorneys' fees can be sought.
Proposed PACA By-Laws
This summer the extended executive committee attended
a strategic planning committee. One goal was to review the seventeen-year
old By-laws that were written when the industry was quite different.
Although it had been amended several times, it was clear that new
by-laws were necessary to reflect the current business procedures
in the industry.
These proposed by-laws represent a repeal of the former
by-laws. These proposed by-laws will be presented again at the next
meeting in Miami, Florida, and will be voted upon by the voting
members present that are designated by each member to vote.
Each voting member should read the proposed by-laws
carefully. The three areas of significant change include 1) changing
the name of the organization to PICTURE ARCHIVE COUNCIL OF AMERICA,
to reflect the current variety of image distribution models, without
losing the trade name "PACA", 2) moving frequently changing operating
procedures out of the by-laws to a policy handbook, to avoid cumbersome
by-law revisions, and 3) broadening and streamlining membership
categories to reflect the industry. The policy handbook is still
being drafted and will be sent to the members shortly.
The by-laws will soon be available at the PACA web site
for member review.
Copyright Infringement
Actions: Proof of Access
When bringing a copyright infringement claim, the party
who claims their work was infringed must establish that 1) they
own a valid copyright in the work and 2) that protected elements
in their work have been copied. When the actual work itself is copied,
proof of copying is obvious. However, many infringements are alleged
based on works that look similar to the original but there are some
differences between the works. Proof of copying is required.
The test for unauthorized copying is two-part test.
The first part requires proof that the infringer had access to the
copyrighted work. The second part requires substantial similarities
as to the items that are considered subject to copyright protection.
The issue of what constitutes access is the subject of a number
of cases. With respect to access, it is not enough to simply show
that the accused party had a bare possibility of access. You are
required to prove access by showing a particular chain of events
or link by which the alleged infringer might have gained access
to the work.
In a recent case an owner of a copyright in a song claimed
that a record company copied elements in his music resulting in
two other songs. The original copyright owner, Jorgensen, had recorded
a demo tape of his song, "Lover" and sent the unsolicited demo tape
to a record company. Later, after hearing songs entitled, "Amazed"
and "Heart", Jorgenson became convinced that his work was copied.
He argued that since the demo tapes were received by employees who
regularly interact with industry artists, it is possible that his
music was disseminated through the industry system and somehow got
into the hands of the writers of "Amazed" and "Heart." Jorgensen
could not mention any specific instances or factual occurrences
by which the demo tape was allegedly circulated through the industry
and into the hands of the writers of the two songs, but argued that
access was possible by virtue of the demo tape being sent in and
the record company's natural association and with other artists.
The court was not persuaded that there was enough proof
of access to support his claim of copyright infringement. Jorgensen
could have attempted to prove access by showing a particular chain
of events by which the alleged infringer might have gained access
to the work. However, merely alleging receipt of an artist's work
by a corporate defendant is insufficient to establish access according
to the court. Further, the court noted that Jorgensen could not
even prove that the tape was actually received but only that he
sent it in. His speculation as to what happened after he submitted
his demo tape included a myriad of possibilities and neglected to
offer evidence of meaningful access and opportunity to copy. The
court did not find this argument convincing and found it too far-fetched.
The generally rule is, absent proof of access, courts
turn to the works and compare them for striking similarities. In
instances where the similarities are so pronounced to preclude any
possibility of independent creation, access will be presumed. In
cases where the similarities are subtle, as in this music case,
a stronger showing of access is required.
Supreme Court Update:
The Supreme Court heard arguments on Wednesday October
9, 2002 in Eldred v. Ashcroft. The case contests the power of the
Congress to extend the term of copyright protection from life plus
50 years to life plus 70 years. The Copyright Clause in the constitution
permits Congress the power to promote the progress of science and
the useful arts, by securing for limited times to authors and inventors
the exclusive rights to their respective writings and discoveries".
The Sonny Bono Term Extension Act extended the term by twenty years
in 1998. Works scheduled to fall into the public domain were given
an additional twenty years of life. Those who exploit public domain
works complained that this term extension was not "limited" but
extended the length of protection beyond a period reasonable to
encourage the arts.
The current term of copyright is in harmony with the
period of protection in EU countries. Otherwise, works of European
authors would be protected twenty years longer then American authors.
The fact that the court decided to hear this case has everyone on
both sides of the argument intrigued.
Supreme Court Hearing on
Extension of Copyright Term
A colleague from the Copyright Society attended last
week's oral argument in the Eldred case. The issue before the Supreme
Court was whether Congress had the authority to extend by twenty
additional years the term of copyright to life of the author plus
seventy, and to extend the term to ninety-five instead of seventy-five
years for corporations.
His reading of the justices was that it was unlikely
that the Sonny Bono Term Extension Act would be declared unconstitutional.
Whether the justices agree with the length of the term or not, great
deference is given to Congress to enact laws as provided under the
Constitution.
Faulkner v. National Geographic Society
Faulkner v. National Geographic is a similar case to
Ward v. National Geographic Society, recently commented on. In Faulkner,
a group of four freelance photographers and their estates brought
suit against the NGS for infringement of copyright based on the
NSG CD-ROM product "The Complete National Geographic".
The photographers, who had contributed to the Magazine
on a work for hire basis similar to that in the Ward case, applied
separately to register copyrights in these works. They were refused
registration because the text and photographs were published only
with the notice of NGS. The photographers then attempted to register
their works as "a compilation of photographs and text previously
published in National Geographic." Some of the registrations were
granted and others not, although the Copyright Office erred by including
them all in a letter of denial. Those that were denied were given
the reason that the compilation was essentially identical to the
photos and text that were already protected by NGS's copyright notice
and therefore, lacked sufficient originality. The Copyright Act
only extends protection in a compilation to the original elements
of selection, coordination and arrangement but not to the individual
images.
NGS argued that the photographers' case should be dismissed
since the Copyright Office denied registration. The court disagreed
and noted that regardless of what the Copyright Office said in their
denial to register, it was not conclusive as to the validity of
the copyrights and could be contested.
The court also examined a claim by the estate of Arthur
Allen, a contributor of text and photos to NGS that were published
before 1964. Under the 1909 Copyright Act, which governs all works
published before 1978, an author was entitled to an initial twenty-eight
year copyright term before the work fell into the public domain.
To prevent this from happening, the author was required to register
a renewal of copyright protection during the 28th year following
publication or forever lose his right to protection. (Under amendment
to the Copyright Act, works published after 1964 were granted automatic
renewal). Arthur Allen's estate never applied for renewal, but claimed
that since NGS obtained initial and renewal registration of the
work, it was saved from the public domain, relying on a Second Circuit
case, Goodis v United Television Artists. The court disagreed and
noted that renewal by the wrong party is not a valid renewal and
therefore, the renewal was void and equal to not having been renewed
at all. The Allens could not rely on the renewal by another party
to save them from an action they should have properly taken themselves.
If the Allens were to concede that the work was properly registered
by NGS, they would lose their claim for infringement but that either
way they would lose their right to the work.
Finally, the court also dismissed a claim for direct,
vicarious and contributory infringement against Kodak. The film
manufacturer entered into a co-sponsorship agreement in 1997 with
NGS which provided that Kodak would pay a fee to the multimedia
software developers NGS hired to produce "The Complete National
Geographic", in exchange for inclusion of Kodak promotional and
advertising messages. Additionally, the agreement provided that
Kodak would be involved in a sweepstakes connected with the launch
of "The Complete National Geographic" and would help to promote
it on Kodak's own website. However, Kodak did not receive other
revenues or remuneration from its sales. The evidence was insufficient
to establish that Kodak exercised any degree of control over the
allegedly infringing activities to establish vicarious liability.
As for the contributory infringement, an infringer must have knowledge
of the infringing activity and also must have materially contributed
to it. The court denied this claim as well finding that although
Kodak may have been aware of infringement claims brought against
NGS, it may not have known that those claims were of any merit.
The court's refusal to apply Goodis to protect works
created by freelance photographers published in magazines before
1964 is significant. It has been assumed by photographers and authors
that the magazine's copyright notice, as well as the registration,
protected all the works contained in the publication. The magazine's
copyright was deemed to be for the benefit of the contributors.
Photographers would not have been aware of the dire necessity to
register works independent of the magazine in the 28th year after
publication. This interpretation of Goodis by a trial court creates
the same problem Goodis sought to avoid, inserting works into the
public domain. Whether this aspect of the case is to be appealed
is not known.
Copyrighting Photographs
Under US copyright law, holding a valid copyright registration
is considered holding the keys to the courthouse, without which
you cannot even file a claim, unless the owner is a foreign author.
Registration of photographs has always been a challenge to photographers,
who produce many works in a year and for which registration is burdensome.
Currently the Copyright Office offers group registration of multiple
works for photographers. Even prior to such new regulation, photographers
could register a group of photographs as an unpublished collection
of works, or would register the works first published in one publication
such as a magazine or a book. A recent district court case, Thron
v. HarperCollins Publishers Inc., a photographer's case was dismissed
because a registration of multiple works in a book was considered
defective. The case seems wrong and the court did not explain its
reasoning.
Doug Thron filed suit against HarperCollins publishers
for copyright infringement and violation of the Digital Millennium
Copyright Act (DMCA). Thron claimed that the publishers misappropriated
two of his photographs in a book entitled, "The Legacy of Luna",
infringing his copyrights in violation of the Copyright Act. Thron
then further claimed that the publishers subsequently tried to publicize
the book through the internet via Amazon.com, using digitally altered
photographs that in turn violated the DMCA.
In order to commence the action, Thron relied on his
registration of a book entitled "From the Redwood Forest" which
contained 57 photographs including the two involved in the copyright
claim. The court found that the registration of the works in the
book was defective because the regulations dealing with group registration
of photographs did not take affect until two years later.
Thron then tried to amend his register as a compilation,
but failed there too since he had not properly filled out the compilation
section of the application form..
The court also denied the claim under the Digital Millenium
Copyright Act that prohibits removal of "copyright management information".
The court ruled that since the registration of the photographs involved
was deficient, that the copyright information removed was not "copyright
management information" under the statute.
According to plaintiff's attorney, this case is not
going to be appealed. It is a decision of a trial court and does
not have to be followed, but the holding that a copyright in a book
of photographs does not protect the individual photographs by one
author does not make sense.
Attorneys' Fees
When deciding whether to commence a copyright action
or not, a decision is often made based on the expense of litigation
rather than the nature of the infringement or the likelihood of
success. Lawsuits can be expensive and attorney's fees are commonly
part of the relief that one seeks under the Copyright Act. But attorneys'
fees are not automatic and whether a plaintiff is entitled to recover
attorneys' fees is up to the discretion of the judge hearing the
matter. This makes the decision difficult where there is a great
likelihood of success in winning a copyright infringement case,
but the statutory damages may not cover the cost of litigation.
Recently a court was faced with the dilemma of what
standard to apply in deciding whether attorneys' fees should be
awarded to a plaintiff who won a copyright infringement suit. David
Gonzales owned several copyrights in designs he intended to imprint
on T-Shirts. Transfer Technologies, a company that produces temporary
tattoos, took Gonzales designs and turned them into temporary tattoos
without obtaining a license. Gonzales sued and won. In its decision,
the court noted that Transfer's infringement was voluntary and willful
but surprisingly, awarded Gonzales the minimum amount allowable
for statutory damages at a total of $3000.00 or $750 per infringed
copyright. The judge also decided that in this case attorneys' fees
should not be awarded, stating "Transfer's actions, though willful,
are not the kind of flagrant behavior that would justify an award
of attorneys' fees."
Gonzales appealed and won. The court reviewed past cases
to determine what standard to use since the act does not provide
any standard but merely authorizes that such awards can be given
at the discretion of the judge presiding over the case. The leading
case in this area did not create a standard as to how to decide
when it attorneys' fees are appropriate, but made note of certain
factors that should be considered. Among those listed were frivolousness,
motivation and the need in particular circumstances to advance consideration
of compensation and deterrence.
The Appeals Court decided that in Gonzales' case, there
was little deterrent in the