Picture Archive Councel of America
Event Calendar
PACA's 17th International Conference
Chicago, October 19-21, 2012

Conference Program

In advance of the Conference, event dates and times are subject to change. Revisit this page for the most up-to-date Conference Program.

Friday, October 19
  8:30 AM to
  3:00 PM
PACA Board Meeting Oldtown, 2nd Floor Technology
12:00 PM to
  5:30 PM
Registration Waveland, 4th Floor  
  3:30 PM to
  5:30 PM
4th International Association Leader's Meeting

Oldtown, 2nd Floor

 
  7:30 PM to
10:30 PM
Opening Reception

Rockit Bar and Grill (walking directions)
22 W. Hubbard
Chicago, IL 60654
http://www.rockitbarandgrill.com/

 
Saturday, October 20
  8:00 AM Registration Opens Halstad, 4th Floor  
  8:00 AM to
  9:00 AM
Breakfast

Halstad, 4th Floor

 
  9:00 AM to
  6:00 PM
Marketing Hub Opens Chicago Ballroom Salons, F, G, H, 5th Floor  
  9:00 AM to
  9:15 AM

Welcoming Address

By Nancy Carrizales, PACA President

Clark, 4th Floor

 
  9:15 AM to
10:30 AM

Keynote Presentation "Thoughts about the Future of Image Licensing in Educational Publishing"

By Ken Carson, EVP and General Counsel of Cengage Learning

Clark, 4th Floor

The digital transformation in educational publishing presents many opportunities and challenges for both publishers and image providers. The need to adapt content within digital products stands in stark contrast to the static world of print books. While both mediums will be in use by publishers for the foreseeable future, editorial and content acquisition processes are already evolving to a new digital-first mindset. He will explore some of the products and solutions that are requiring that educational publishers think differently about licensing images, and why we hope that image providers will work with publishers to our mutual benefit.

 
10:45 AM to
12:00 PM

Buyer's Panel Discussion “Sourcing for a Changing World"

Moderator: Paul Henning, Tetra Images

Panelists:
• Christie Silver, McGraw-Hill
• Marc Sirinsky, The Great Courses
• Dan Wallek, Lerner Publishing Group
• Geoff Kinsey, Delta Sky Magazine
• Roger Feldman, Feldman & Associates

Clark, 4th Floor

The rapid acceptance of mobile technology for the dissemination of information to the public and the availability of inexpensive—and sometimes free—images around the web have contributed to big changes in the way that publishers are distributing and sourcing content. With the availability of images on the Web—traditional sources as well as free or low cost options found on the internet—and pressures to stay within shrinking budgets, how are publishers coping with the changes? Join moderator Paul Henning and our panelists from different areas of the publishing world for a revealing discussion.

Business
12:00 PM to
  1:30 PM
Lunch

Halstad, 4th Floor

 
  1:30 PM to
  2:45 PM

Panel Discussion “Agency in a Box"

Moderator: Doug Dawirs

Panelists:
• Allen Murabayashi, PhotoShelter
• Jan Ole Kjellesvig, Yay Micro
• J-F Maion, PhotoDeck

Clark, 4th Floor

Setting up a full service photo agency web site can be challenging and costly. We all have apocryphal stories of squandered months and thousands of dollars wasted on bespoke shopping carts that never worked. Today there is a proliferation of feature rich off-the-shelf solutions that are becoming more sophisticated by the day. On this panel we'll hear from leaders in the field and discuss how these up-and-coming services can be relevant for established agencies interested in doing more with less.

Technology
  3:00 PM to
  4:15 PM

Buyer's Panel Discussion "Buying and Selling Imagery in Today's Marketplace: How Can We Reduce the Stress?"

Moderator: Karen Mendlik, Getty Images

• Denise Phillips, Microsoft Corporation
• Lisa Kunst, Leo Burnett
• Deborah Schneider, The Kineo Group
• Laura Laube, Draftfcb

Clark, 4th Floor

It doesn't matter which side of the table you're on when it comes to buying and selling images, the process can be confusing and the uncertainties can come together to make the process a stressful experience. Mergers and acquisitions, contracts and master agreements, changing account managers, weak economy, cost increases, budgets, volume verses price, negotiations, justifying prices, what 's working and what's not, meeting the current challenges of the content marketplace, true relationships versus strictly transactional ones, specialty collections, new business models, exploding inventory. Join us for an interactive discussion on these topics and the challenges and issues raised by our panel of content buyers and attendees.

Business
  4:30 PM PACA Annual Meeting

PACA, ASMP, and CCC are jointly exploring the development of a new, global, collective licensing model for unlicensed Web usages. We feel this project has tremendous potential for all licensors of visual media, and will have a transformative impact on our industry. We strongly encourage you to be in attendance to learn more about it.

Clark, 4th Floor

 
  6:00 PM to
  7:15 PM

Panel Discussion "Industry In 2022"

Moderator: Paul Melcher, Stipple

• Allen Murabayashi, PhotoShelter
• Kevin Schaff, T3Media
• Patrick Lor, Fotolia
• Offir Gutelzon, Getty Images

 

Beer, wine and cocktails available for purchase.

With more than 300 million images being uploaded a day, new cheaper and more poweful cameras released each week and new tech companies entering the photo space monthly, how does the photo licensing industry adapt and redefined itself to stay relevant ? During this session, with the help of industry visionnaries, we will explore where the emmerging trends as well as try to define a clear picture of what it will be to a competitive business in 10 years from now. From new technologies to creative business models, we will explore the challenges and opportunities facing the photo licensing industry in the next 10 years and beyond.

Kane, 3rd Floor

 
Sunday, October 21
  8:00 AM to
  9:00 AM
Breakfast

Halstad, 4th Floor

 
  9:00 AM to
  6:00 PM
Marketing Hub Opens Chicago Ballroom Salons, F, G, H, 5th Floor  
  9:00 AM to
10:15 AM

Keynote Presentation "The Rise of Visual Storytelling on the Web & Implications for Visual Content Sources"

By Jason Amunwa, Director of Products at digital-telepathy

Clark, 4th Floor

Between the billion-dollar acquisition of Instagram, the rocket-fueled ascension of Pinterest, and the virality of the millions of image-memes floating around online, it's clear that consumers are increasingly demanding the ability to communicate quickly, easily—and most importantly, visually. This talk will focus on the trends powering the rapid adoption of the visual tools facilitating this medium, and speak to the opportunities and challenges that lie ahead for visual content creators and curators.

 
10:30 AM to
11:45 AM

Panel Discussion “Robots, Crowds, and Clouds: Keywording Meets The Future"

Moderator: Kirsti O'Sullivan, Keywording.com

Panelists:
• Jody Apap, KeywordSmart
• Todd Carter, Tagasauris
• Mark Milstein, Microstocksolutions

Clark, 4th Floor

If they can't find, they can't buy it. We all agree that effective keywords are critical to business success in a digital market place. That said, the pressure is on to lower costs and keyword ever growing archives and libraries. This panel seeks to introduce new technologies and work flows to create commercially useful keywords at the lowest possible price. The panelists will be doing practical demonstrations of new technologies and having a lively debate on the pro's and cons of these new approaches. Bring your keyword questions and war stories for the Q&A, a good time will be had by all.

Technology
12:00 PM to
  1:30 PM
Lunch Halstad, 4th Floor  
  1:30 PM to
  2:45 PM

Presentation "Web 2.0 Legal Issues”

By Nancy Wolff, Sylvie Fodor, and William McGrath

Clark, 4th Floor

Subjects to be covered:
• Adding images onto Social Media sites
• Smart phone model release Apps
• CMI: Content Metadata Information: what language regarding metadata should be included in contracts
• Updates on Orphan Works, Copyright Registration, Copyright Small Claims Court

Business
  3:00 PM to
  4:00 PM

"Next, New, Now: Technology for Your Business in 2013"

Moderator: Yasha Spong, PicScout

Panelists:
• Abbie Enock, Capture
• Don Resnick, 20/20
• Olya Evanitsky, picturemaxx

Clark, 4th Floor

The only constant these days seems to be change and our sponsors are no exception. Come hear the very latest from Capture, picturemaxx, 20/20 and PicScout on how they are innovating to meet the needs of the industry heading into 2013.

Technology
  4:15 PM to
  5:30 PM

"SEO for Stock Agencies"

by Mike Fisher

Mike Fisher is the cofounder of Custom Medical Stock Photo (CMSP.com), established in 1986, and the director of the SEO Tool Store, established in 2009.

Clark, 4th Floor

Search Engine Optimization (SEO) is a very broad term covering techniques for creating content, creating credibility, and viability for your domains. This discussion will cover aggregate techniques from the early days, current and optimization tactics. SEO does not replace traditional advertising, but is a sidecar to engagement marketing. The rules for search engine visibility change every year. Make sure your stock agency understands this engaging new territory. Or buy an ad in the Yellow Pages and pray.

Technology