Connectivity

We all benefit when we make our world larger.

PACA 19th Annual Conference

New York, Oct. 19-21

Overview

PACA returns to New York City for our 19th Annual Conference. As the most populous city in the US, NYC is the perfect setting as PACA continues its efforts to bring innovation, inspiration and information to our members and to help move your business forward.

Presentations on where search and visual recognition will be in the future, imbedded imagery, and how academia sees the future of the internet, will be among the many technology sessions planned for the meeting.

We will be teaming up with Visual Connections again to bring you a 4-day event and an opportunity to network with both industry partners and clients. It will feature the PACA Reception on the evening of day 1, the PACA Conference on days 2 and 3 and Visual Connections on day 4.

Venue: The Altman Building, located in the heart of the Chelsea neighborhood in New York's Manhattan borough, will be the venue for this event. There will be limited free table space for networking as well as an area for seminars.

Program: PACA is known for its excellent educational program and we are working on another exceptional lineup of speakers and panels. We promise to allow a little more break time between sessions this year. Look for more information in the next couple of weeks on keynote speakers and panelists.

We've secured rooms at the Wyndham Garden Hotel, 37 West 24th Street (at Broadway & 5th) New York, NY for $289 per night for nights 10-17-14 thru 10-24-14. You must reserve you room by 9-17-14 to receive this rates.

Program

Sunday, October 19
  8:30 AM to
  3:00 PM
PACA Board Meeting Corbis Office
250 Hudson St, Fourth Floor
 
  3:30 PM to
  5:30 PM
6th International Association Leader's Meeting

Corbis Office
250 Hudson St, Fourth Floor

 
  7:00 PM to
10:00 PM
Meet and Greet/Fireside Chat

Location to be announced

 
Monday, October 20
  8:00 AM to
  9:00 AM
Breakfast and Registration
  9:00 AM to
  9:30 AM
Sarah Fix, PACA President

Welcoming Message

 
  9:00 AM to
10:00 AM
Frank Fuchs, OSS Evangelist for Microsoft

Keynote: Copyright in the age of Big Data and the ever-evolving Internet—or Search Isn’t What You Think It Is.

In this session you will hear and learn how the ever-growing world of online, changed a world of countries and local laws into a global endeavor. With seemingly no rules to protect what was and is considered rightfully yours. There is—as of today no final right solution—that is fair for both ends.

But just because the changes the internet brought with it—much like the revolution of printing and moveable type—back in Gutenberg's time. We all have to find a way that makes sense for both ends.

It will take time to get there and only together we can and certainly will find a solution that benefits both sides.

It is a challenge for us as much as it is for you and only by partnering we will succeed. High quality imagery and video are getting more and more essential for time spent on sites—as they fulfill a very basic human desire of esthetic—which leads to more time spent on a given site—which is very important to keep users on your site. A good signal for any search engine—as I tells us the user found what she/he was looking for and if you will a way “back” in time in the world of marketing where just using the right keywords was and isn’t enough.

 
11:00 AM to
12:30 PM

Moderator: Rick Becker

Panelists:
• Brett Hickey, Star Mountain Capital
• Laura Sachar, Starvest Partners
• John Frankel, ffVC
• Andy Yang, 500px.com

Investing for Growth: Options in Venture Capital and Private Equity

Access to capital is paramount for taking your business to the next level. Now more than ever venture capital firms and private equity groups are eager to invest in digital media licensing companies. Learn from our panel of seasoned investment professionals how to present your company to potential investors, identify investment partners well suited to your growth strategy, and how to close your first round of funding. 1 hour with 1/2 hour question period.

Finance
12:30 PM to
  2:00 PM
Lunch
  2:00 PM to
  3:30 PM

Moderator: Karen DSilva

Panelists:
• Tyler Graham, Author & Twitter Specialist
• Heather Park, Nars Cosmetics
• Patrick Lor, Dissolve

Driving Sales and Strengthening Brand Through Social Media

Marketing is an essential part to business today, and one of your most important marketing tools is social media. Like marketing in general, your social media campaign needs to echo your company's position and brand. Your social media voice needs to connect to your audience in an authentic and meaningful way. Your content must be carefully curated in order to engage and expand your company's branding to include an online presence.

Deciding what social media platforms will be most effective can be overwhelming. No longer is this job relegated to the intern. Each channel has a different primary audience with a different emphasis on their type of content. This panel is not your basic introduction to social media.

This panel of experts will be a discussion on integrating your business into a relevant social media strategy. The panelists will discuss their experiences in creating winning social media strategies and how they make various platforms work for their brands.

Sales
  4:00 PM to
  5:00 PM

Moderator: To be announced

Panelists:
• Jimmy Olivero, SkyCamUsa
• David Basulto, iOgrapher
• Scott Braut, Shutterstock

Advancements In Image Capture

Join us as we explore the latest innovations in image capture and formats. From aerial drones to tricked out iPad media recorders and everything you'd ever want to know about the emerging 4K standard. Come discover new ways to economically capture still and footage from a completely new perspective.

Technology
  5:00 PM

Cathy Aron, PACA Executive Director

PACA Annual Meeting

Work
  7:00 PM to
10:00 PM

Sponsored by Shutterstock

PACA Annual Party

Shutterstock Offices
350 Fifth Avenue , 21st Floor, NY 10118

Fun

Tuesday, October 21
  8:00 AM to
  9:00 AM
Breakfast and Registration
  9:00 AM to
10:00 AM

Moderator: To be announced

Panelists:
• Jan Ole Kjellesvig, YAY Images
• Craig Peters, Getty Images
• Paul Calder, Mainstream Data

Opening New Markets Through Image Embedding

The photo licensing world was brutally woken up from its mid winter hibernation by Getty Images announcement that it was immediately offering 50 million of its images for free via an embed tool. More than 6 months later, Jonathan Klein mentioned that they were getting 5 Million embed views a day on 60,000 different websites. While offering embed images is not new, it has seen an incredible explosion since we last met. We brought together executives from companies that have a current offering of embedded images so that they can share some of their experience and tell us more about the how, the why and the when.

Marketing
10:30 AM to
11:30 AM

Moderator: Leslie Hughes

Panelists:
• Daniella Nilva, Ogilvy & Mather
• Greg Odom, Chermayeff & Geismar & Haviv
• Rebecca Horne, Addison

Buyer’s Panel: Fresh Perspectives

Hearing from creative professionals is always interesting and valuable. This year's client panel will be no exception. Join us for a lively discussion about content, content licensing, likes and dislikes; needs and wants; and where these creative professionals see the use of stock images going in the future. Our panel is prepared to talk openly about how they and their teams feel about stock—the good, the bad and the ugly. And, their top wishes from their stock agency partners.

Sales
11:30 AM to
12:30 PM

Moderator: To be announced

Panelists:
• Clara Fon Sing, NBC Universal News Archive
• Domenick Propati, Footage.net
• Matt Whte, ACSIL
• Pond 5

Sponsored By: ACSIL

Best Practices in Licensing Motion

A panel on best practices in licensing motion will be presented and sponsored by ACSIL. What's hot, what's not and how does motion differ from other licensing models?

Sales
12:30 PM to
  2:00 PM
Lunch
  2:00 PM to
  3:00 PM

Moderator: Paul Melcher

Panelists:
• Prof. Serge Belongie, Cornell University
• Prof. Kai Barthel, Univ. of Berlin
• Harro Stokman, Univ. of Amsterdam
• Matthew Zeiler, Clarifal

The Future of Image Search and Retrieval

From description to decryption.

The future of photography lies within the photographs themselves. Up to now, we have been satisfied by describing content via sets of keywords and worded description. But, advances in computer technology and algorithm are offering a glimpse into what happens when computers start understanding images as precisely as text. We have brought together a panel of researchers, all from Academia, to talk about the present and future of image intelligence.


Technology
  3:30 PM to
  4:30 PM

Moderator: Nancy Wolff, PACA Counsel

Panelists:
• Ann Katel-Martineau, French Attorney
• Sylvie Fodor, CEPIC

What's Hot in Copyright, From the EU to the US

A legal session with French Attorney, Ann Katel-Martineau and our counsel Nancy Wolff will include information on the current status of the lawsuits in the European Union vs. Google and the latest in the Copyright Office's inquiries into changes in the copyright law.

Legal
  7:00 PM to
10:00 PM

Sponsored by 500px

PACA Reception

International Center of Photography Museum
1133 Avenue of the Americas at 43rd Street, New York, NY 10036

More Fun

Attendance Fee and Discount Schedule

Registration is now open. Refer to the table below for prices and expiry dates of advance purchase discounts.

Date PACA Member Affiliate Organization* Member Non-Members
Jul 1-Jul 31 $650 $695 $895
Aug 1 - Sep 15 $695 $745 $995
Sep 16 - Oct 15 $795 $845 $1095
At The Door $900 $950 $1195
Session passes can also be purchased individually. Learn more…

* "Affiliate Organization" include all North American photography and media related trade associations any trade orginzation that serves the creative community.

Note: All prices USD.

Hotel accommodations not included in conference fee.

20% discount for companies sending three or more attendees.

Cancellation fees apply. No cancellations excepted after August 31, 2014.

Registration is now open for the 2014 PACA Conference


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For up-to-date pricing information, click the "Attendance Fee" tab. Hotel accommodations not included in conference fee. 20% discount available for companies sending three or more attendees. Please contact the PACA office for more information. Cancellation fees apply. No cancellations excepted after August 31, 2014.

Sponsorship Opportunities

Have a brand, service, or product of benefit to PACA Conference attendees? A sponsorship at the PACA 19th Annual International Conference delivers your message during, and after the event. Your company name and logo will be prominent throughout the Conference: featured on the Conference Sponsor webpage, in both the printed and online programs, and on signage displayed in high-traffic Conference areas.

We've listed some possible sponsorship opportunities below. PACA welcomes additional sponsorship ideas, so please feel free to contact us with suggestions.

Sponsorships are available on a first-come, first-served basis.

To make sponsorship arrangements, please contact Cathy Aron at execdirector@pacaoffice.org or call call 714/815-8427.

Event Sponsor — $2500 ($3500 for non-member)

Put your brand in front of every attendee throughout the weekend with a stand in our highest traffic area at the Conference. The very limited number of exhibition stands will be an unrivalled branding opportunity.

  • One free attendee
  • Exhibition stand to be set up as you choose
  • Your company's billboard in increased rotation on PACA homepage
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Special recognition in the digital and printed programs
  • Option to include your company flyer in the registration materials
Opening Night "Meet and Greet"— Contact Cathy Aron at 714/815-8427 for price

Make a great first impression on our attendees by sponsoring the kickoff event of the conference.

  • One free attendee
  • Your company name and logo on all relevant event signage
  • Option to display your brand at the event
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Your company's billboard in increased rotation on PACA homepage
  • Option to include your company flyer in the registration materials
  • Special recognition in the digital and printed programs
PACA Reception Sponsorship: Sponsored by Shutterstock

To be held Monday evening at the amazing Shutterstock offices located in the Empire State Building!

  • One free attendee
  • Your company name and logo on all relevant event signage
  • Option to display your brand (includeing video) at the event
  • Verbal recognition during reception
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Your company's billboard in increased rotation on PACA homepage
  • Option to include your company flyer in the registration materials
  • Special recognition in the digital and printed programs
Video Sponsorship

In exchange for the following, you'll provide recording and editing services for two days.

  • One free attendee in addition to support staff
  • Your company name and logo on all relevant event signage
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Your company's billboard in increased rotation on PACA homepage
  • Option to include your company flyer in the registration materials
  • Special recognition in the digital and printed programs
Coffee/Tea Sponsorship — $2000

Put your brand in the hands of every attendee for both days attendee will be sipping from a cup with your name all weekend.

  • Your company name and logo on cup used at all coffee breaks
  • Your company's billboard in increased rotation on PACA homepage
  • Option to include your company flyer in the registration materials
  • Special recognition in the digital and printed programs
Lanyard Sponsorship (Badge Holders) — $2000

All weekend, hundreds of people will be getting up close and personal with your branding.

  • Your company name and logo on lanyard, given to all attendees when they register
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Your company's billboard in increased rotation on PACA homepage
  • Option to include your company flyer in the registration materials
  • Special recognition in the digital and printed programs
Registration Bags — $2000

Attendees will carry your company logo around all weekend, then take it home to use again. The PACA logo will also appear on the bag and we prefer a sturdy, re-useable bag made of green materials.

  • Your company name and logo on bag given to attendees when they register
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Your company's billboard in increased rotation on PACA homepage
  • Option to include your company flyer in the registration materials
  • Special recognition in the digital and printed programs
Pen Sponsorship — $750

A take-home sponsorship, helping your brand stay in mind long after the Conference is over.

  • Your company name and logo on pen given to attendees when they register
  • Your company name and logo on pen used in all Conference sessions
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Special recognition in the digital and printed programs
Notebook Sponsorship — $750

A take-home sponsorship, helping your brand stay in mind long after the Conference is over.

  • Your company name and logo on bag given to attendees when they register
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Option to include your company flyer in the registration materials
  • Special recognition in the digital and printed programs
Registration Materials — $250 for PACA Members, $400 for non-members

If you are looking for brand exposure in a wordier or more recyclable way, you may include your company flyer in the Conference registration packet for a fee.

Accomodations

Centrally located at 37 West 24th Street (between 6th Avenue and Broadway) in Manhattan's fashionable Chelsea neighborhood, the Wyndham Garden Manhattan Hotel Chelsea delivers the energy and culture of New York City. Located in the heart of Chelsea and bordering Midtown, Union Square and Gramercy, this modern high-rise hotel is perfect for weekend getaways, family vacations and business travel. Stroll through the Chelsea neighborhood and marvel at the world-renowned Flatiron Building, a block from the hotel. Our Manhattan hotel is home base in New York City.

Wyndham Garden Hotel

37 West 24th Street (at Broadway & 5th)
New York, NY 10010

Stay Dates:
Friday, October 17, 2014 —
Thursday, Ocotober 24, 2014

Must book rooms by: 09/17/2014

More Info

To make a reservation use the button above or call Reservations at +1 212/243-0800 x7022 and say you want to make a booking with the "PACA" group.