Connectivity

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DMLA 20th Annual Conference

Jersey City , Oct. 25-27

Overview

Building upon the success compiled throughout the past two decades, DMLA (formerly PACA), is returning to New York for its 20th Annual Conference from October 25-27, 2015. Attend informative sessions, meet with colleagues, connect with content providers, see clients and mix in a little time to have some fun too. Manhattan provides the perfect backdrop for an event that promises to deliver key insights to help your business today and for years to come.

Enjoy breathtaking views and world-class accommodations at the Hyatt Regency Hotel in Jersey City. This iconic hotel is a short PATH train or ferry ride to the World Trade Center and the heart of NYC. Attendees take advantage of an amazing $279** per night rate.

In honor of all that’s changed, yet remained the same since we started these conferences (including our name), this year’s theme is Unplug, Connect & Engage. This event presents a challenge to remove yourself from office walls, multi-tasking screens and endless messages. Make time to meet with the people that shape your industry in person. There is free table space and several casual spots in the bar and throughout the hotel to network. Join colleagues for drinks, break or lunch and reward yourself while building your business.

Our annual conference is renowned for providing insights on innovation, true inspiration and pivotal information to help your company. It’s impossible to stay current on everything that is going on in our ever-evolving industry. We bring the most important material to you through educational panels, keynote speakers and workshops.

This year offers an exceptional line-up of sessions and speakers. Discussions include:

  • Buyers Panel: The Death of Stock: More and more, we hear about the death of stock. We bring together buyers, tech companies and influencers to discuss how in their search for authenticity, buyers are leaving stock photo agencies to find images in the vast UGC world.
  • The future of video licensing: A panel of video suppliers and video customers discuss how they are using video today, trends in the marketplace, learning curves of adopting stock video, and anticipate mobile adoption.
  • The mobile revolution: Hear how mobile technologies are enhancing the way media sellers are approaching their selling experience and streamlining/promoting image submissions to mobile users. What has been working, what hasn’t? What has it taken to get their mobile technology going? Leading industry colleagues will share their experiences.
  • The business of “free”: Free stock photo websites are gaining huge popularity. This panel, composed of the founders and ceo’s of leading platforms, will explore the reason for their traction, their business models and if they are a threat to the stock photo licensing world.
  • The elusive right of Display: The evolution of thumbnails as part of image search to the display high resolution images. Are websites using technology to avoid licensing? Does the law support this or has it gone too far? Is it time to rethink the server test that permits the use of image display by framing an image from the original source?
  • On-Demand-Photography: Crowdsourcing photography to find content “on-demand.” Setting bounties for acquiring photos directly from photographers via technology innovations.
  • The Fireside Chat: After decades spent chasing real people in stock and endlessly parsing authentic styling, comes “real photography”. We’re twenty years into the the digital revolution but still only beginning to understand what the new technologies are doing for photography. This year’s DMLA fireside chat will be less a cozy reflection and more of a raging blaze of ideas that will inspire and alarm in equal measure. The participants will examine several different meanings of “real photography”, but all fueled by the white heat of technology: user generated content, computational imagery, deep data, automated tagging and more, all in the search of real value for tomorrow’s image users.
  • and much more…

Registration opens June 15th, 2015. Register early and save with discounted rates.

To provide even more benefits, DMLA is teaming up again with Visual Connections to make this a four-day industry event. After the curtain falls on the 20th Annual Conference, Visual Connections will turning on the lights at the Metropolitan Pavilion in NYC on October 28.

Here is quick rundown of events:

  • Evening of October 25 – DMLA Opening Meet and Greet
  • October 26-27 DMLA Conference
  • Evening of October 27 - Annual Party with Conference Attendees, Clients & Photographers
  • October 28 – Visual Connections

Updated information will be posted here as it becomes available.

Contact Cathy Aron, DMLA Executive Director, for urgent inquiries at +1-714-815-8427 or cathy@digitalmedialicensing.org.

We know there are a lot of places to stay and travel deals in New York. In the spirit of a collaborative conference, we ask you to please stay in the Hyatt Regency to fill our contracted nights with the venue.

Program

Sunday, October 25 — The Hyatt Regency Jersey City on the Hudson, 2 Exchange Place, Jersey City, NJ 07302
  8:30 AM to
  3:00 PM
PACA Board Meeting Holland Room  
  3:30 PM to
  5:30 PM
7th International Association Leader's Meeting

Holland Room

 
  7:00 PM to
10:00 PM
Meet and Greet

Harborside Room

 
Monday, October 26 — The Hyatt Regency Jersey City on the Hudson, 2 Exchange Place, Jersey City, NJ 07302
  7:30 AM to
  8:30 AM
Breakfast and Registration Manhattan II  
  8:30 AM to
  9:00 AM

Sarah Fix, DMLA President

Welcoming Message

— Manhattan I

 
  9:00 AM to
10:00 AM

Adobe, Head of Content

Keynote:

— Manhattan I

 

 
10:30 AM to
11:15 AM

Moderator: To be announced

Panelists:
• Pau Sabria, CEO Olapic
• Dave Krugman, Social Editor, BBDO

The Death of Stock

More and more, we hear about the death of stock. We bring together buyers, tech companies and influencers to discuss how in their search for authenticity, buyers are leaving stock photo agencies to find images in the vast UGC world.

— Manhattan I

Sales
11:45 AM to
12:30 PM

Presenters:

• Alex Stone, Imagewiki
• Jeff Sedlik, PLUS

Introduction to Imagewiki

Update from PLUS

— Manhattan I

Technology
12:30 PM to
  2:00 PM
Lunch — Manhattan II  
  2:00 PM to
  3:15 PM

Moderator: To be announced

Panelists:
• Alejandro Sánchez Blanes, Freepik

The Business of Free

Free stock photo websites are gaining huge popularity. This panel, composed of the founders and ceo's of leading platforms, will explore the reason for their traction, their business models and if they are a threat to the stock photo licensing world.

— Manhattan I

Sales
  3:45 PM to
  5:00 PM

Presenters:

• Kristy Hopper, Agency Access
• Jennifer Perlmutter, Agency Access

Sponsored by Agency Access

You Know Your Market, So Let’s Market

You have literally spent years building your contacts. You know your stock market. Like most companies, there's too much to do and many of your competitors are downsizing to stay competitive. With all of your to do's – how do you automate your marketing efforts and continue developing relationships with the creative community? Seasoned marketers Kristy Hopper and Jennifer (JP) Perlmutter will take you down the path you have already paved yourself and show you how to bring those key elements back into motion. It's not the size of your shop that matters,it's the quality of your connections that count. Let's step up and start visually communicating who you are and how you can help.

— Manhattan I

Marketing
  6:00 PM to
  8:00 PM

Moderator: Stephen Mayes

Fireside Chat: "Real Photography"

After decades spent chasing real people in stock and endlessly parsing authentic styling, comes "real photography".  We're twenty years into the the digital revolution but still only beginning to understand what the new technologies are doing for photography.  This year's PACA fireside chat will be less a cozy reflection and more of a raging blaze of ideas that will inspire and alarm in equal measure. The participants will examine several different meanings of "real photography", but all fueled by the white heat of technology: user generated content, computational imagery, deep data, automated tagging and more, all in the search of real value for tomorrow's image users.

Complementary beer and wine will be served.

— Manhattan II

Discussion
Tuesday, October 27 — The Hyatt Regency Jersey City on the Hudson, 2 Exchange Place, Jersey City, NJ 07302
  7:30 AM to
  8:30 AM
Breakfast and Registration Manhattan II  
  8:30 AM to
  9:30 AM

Julie Grahame, eCurator

Keynote:

— Manhattan I

 
  9:45 AM to
11:00 AM

Moderator: To be announced

Panelists:
• Patrick Tomasso, GRIP
• Alan Capel, Alamy-Stockimo
• Edwin Redzepagic, Diomedia-Historica
• David Charlec, 500px
• Elena Flanagan-Eister, Depositphotos-Clashot


The Mobile Revolution

Hear how mobile technologies are enhancing the way media sellers are approaching their selling experience and streamlining/promoting image submissions to mobile users. What has been working, what hasn’t?  What has it taken to get their mobile technology going?  Leading industry colleagues will share their experiences.

— Manhattan I

Technology
11:15 AM to
12:30 PM

Moderator: Liam Bailey, Photocrowd

Panelists:
• Simon Moss, ImageBrief
• David Los, Foap
• Martin Roldan, CrowdMedia
• Petri Rahja, Scoopshot

On Demand Photography

Crowdsourcing photography to find content "on-demand." Setting bounties for acquiring photos directly from photographers via technology innovations.

— Manhattan I

Technology
12:30 PM to
  1:45 PM
Lunch — Manhattan II  
  1:45 PM to
  2:45 PM

Moderator: To be announced

The Latest Toys

New tools and solutions for still and motion image capture, storage, management, etc.

Technology
  3:00 PM to
  4:15 PM

Nancy Wolff, DMLA Counsel

The Elusive Right of Display: Is Framing Eclipsing Licensing?

The evolution of thumbnails as part of image search to the display high resolution images. Are websites using technology to avoid licensing? Does the law support this or has it gone too far? Is it time to rethink the server test that permits the use of image display by framing an image from the original source?

Legal
  4:30 PM to
  5:30 PM

Moderator: Kerick Rhodes, Shutterstock

Panelists:
• Jon Parker, Dissolve

The Future of Video Licensing

A panel of video suppliers and video customers discuss how they are using video today, trends in the marketplace, learning curves of adopting stock video, and anticipate mobile adoption.

Sales
  7:00 PM to
  9:30 PM
Annual DMLA Party

Condé Nast Floor of the World Trade Center

DMLA and sponsors will be hosting a DMLA Networking Reception at the Condé Nast Gallery. We will be bringing together conference attendees, buyers and photographers for an evening of networking and socializing.

— 1 World Trade Center, New York, NY 10007

Fun

Attendance Fee and Discount Schedule

Registration is now open. Refer to the table below for prices and expiry dates of advance purchase discounts.

Date DMLA Member Affiliate Organization Member* Non-Members
Jun 15 - Jul 17 $650 $750 $825
Jul 18 - Aug 14 $695 $795 $875
Aug 15 - Sep 18 $745 $845 $925
Sep 19 - Oct 16 $795 $895 $975
At The Door $895 $995 $1075
Spouse/Food Only $400 $400 $400

* "Affiliate Organization" is any trade organization that serves the creative community. Affiliate examples are ASPP, ASMP, BAPLA, GAG, etc.

Note: All prices USD.

Hotel accommodations not included in conference fee.

Discounts of 10% off fees are available for companies sending three or more attendees.

Cancellation fees apply. No cancellations excepted after August 31, 2015.

Registration is now open!


ACT NOW TO SAVE
Time remaining in current discount period:
REGISTER Now

For up-to-date pricing information, click the "Attendance Fee" tab. Hotel accommodations not included in conference fee. Discounts are available for companies sending three or more attendees. Cancellation fees apply. No cancellations excepted after August 31, 2015.

Sponsorship Opportunities

Last year’s Conference sponsor’s were able to promote their companies to both meeting attendees and to clients who came to our wonderful DMLA Party at the ICP Gallery in NYC. We have another amazing gala planned for this year and lots of promotion opportunities for you!

Do you have a brand, service, or product of benefit to the Digital Media Licensing Association conference attendees? A sponsorship at the DMLA 20th Annual International Conference delivers your message during, and after the event. Your company name and logo will be prominent throughout the Conference: featured on the Conference Sponsor webpage, in both the printed and online programs, and on signage displayed in high-traffic Conference areas.

Sponsorship opportunities are listed below. We can also work with you to create a custom sponsorship that uniquely meets your needs.

Sponsorships are available on a first-come, first-served basis.

To make sponsorship arrangements, please contact Cathy at cathy@digitalmedialicensing.org or call 714/815-8427 for more information.

Co-Sponsor DMLA Annual Party — $3000

The invite list is a balance between image buyers, photographers, and DMLA conference attendees. Expecting 200-250 people.

  • One free conference attendee
  • 10 staff free attendance to party
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slideshow
  • Option to include a promotional piece in the registration material
Co-Sponsor DMLA Opening Night DMLA Meet and Greet — $2000

Make a great first impression on our attendees by sponsoring the kickoff event of the conference. Expecting roughly 150 attendees.

  • One free conference attendee
  • 10 staff free attendance to party
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slideshow
  • Option to include a promotional piece in the registration material
Event Sponsor — $2500

Put your brand in front of every attendee throughout the weekend with a stand in our highest traffic area at the Conference. The very limited number of exhibition stands will be an unrivalled branding opportunity.

  • One free conference attendee
  • Exhibition stand to be set up as you choose
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slideshow
  • Option to include a promotional piece in the registration material
Coffee/Tea Sponsorship — $2000

One of our best visual sponsorships.  Put your brand in the hands of every attendee for the entire conference. Conference attendees will be sipping from a cup with your name and logo.  Cups included.

  • Your company name and logo on cup used at all coffee breaks
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slideshow
  • Option to include a promotional piece in the registration material
Video Sponsorship

In exchange for the following, you'll provide recording and editing services for two days.

  • One free attendee in addition to support staff
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slideshow
  • Option to include a promotional piece in the registration material
Lanyard Sponsorship (Badge Holders) — $1500

All weekend, hundreds of people will be getting up close and personal with your branding.

  • Your company name and logo on lanyard, given to all attendees when they register
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slideshow
  • Option to include a promotional piece in the registration material
Pen Sponsorship — $750

A take-home sponsorship, helping your brand stay in mind long after the Conference is over.

  • Your company name and logo on pen given to attendees when they register
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slideshow
  • Option to include a promotional piece in the registration material
Notebook Sponsorship — $750

A take-home sponsorship, helping your brand stay in mind long after the Conference is over.

  • Your company name and logo on notebook given to attendees when they register
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slideshow
  • Option to include a promotional piece in the registration material
Registration Materials — $250 for PACA Members, $400 for non-members

If you are looking for brand exposure in a wordier or more recyclable way, you may include your company flyer in the Conference registration packet for a fee.

Accommodations

With the charming ambiance of a harbor village combined with easy access to New York City attractions, dining and entertainment, Hyatt Regency Jersey City on the Hudson offers everything the discerning traveler needs. Our distinctive waterfront hotel offers luxury amenities and a full menu of superior guest services.

We know there are a lot of places to stay and travel deals in New York. In the spirit of a collaborative conference, we ask you to please stay in the Hyatt Regency to fill our contracted nights with the venue.

PATH TRAIN

Directly in front of the Hyatt is the PATH Train Exchange Place Station which will bring you right into Manhattan. A quick 7 minute train ride and you will get off at the World Trade Center Station and then walk 2-3 minutes to the Fulton Center Subway station. There you can get the subway to almost anywhere in Manhattan.

For those who wish to take the PATH "direct" to 33rd, you would take the PATH train from Exchange Place one stop in the other direction (towards Newark Penn Station) and transfer at "Newport" to catch a PATH train that will take you into the city and travel up 6th Ave, with stops at Christopher Street, 9th St., 14th St. and 23rd St. and 33rd St.

One-way fare is $2.75. Only pay-per-ride Metro Cards can be use on the PATH train.

PATH schedule for Exchange Place Station

NEW YORK WATERWAY FERRY

Just south of the hotel is the Paulus Hook Waterway Ferry Terminal. From there you can catch a ferry to a variety of destinations including the World Financial Center, Pier 11, and 39th Street. Fares range from $4-$8. Additional information is available by calling 1.800.53-FERRY (33779) or visiting the link below.

NY Waterway Fares, Routes & Schedules

Hyatt Regency Jersey City on the Hudson

2 Exchange Place
Jersey City, NJ 07302

Stay Dates:
Friday, October 23, 2015 —
Thursday, October 28, 2015

Must book rooms by: 10/5/2015

Book Your Room

To reserve or confirm your room by phone, call Reservations at +1 201/469-1234 and say you're with the "DIGITAL MEDIA LICENSING ASSOCIATION" group.

Transportation

PATH TRAIN

Directly in front of the Hyatt is the PATH Train Exchange Place Station which will bring you right into Manhattan. A quick 7 minute train ride and you will get off at the World Trade Center Station and then walk 2-3 minutes to the Fulton Center Subway station. There you can get the subway to almost anywhere in Manhattan.

For those who wish to take the PATH "direct" to 33rd, you would take the PATH train from Exchange Place one stop in the other direction (towards Newark Penn Station) and transfer at "Newport" to catch a PATH train that will take you into the city and travel up 6th Ave, with stops at Christopher Street, 9th St., 14th St. and 23rd St. and 33rd St.

One-way fare is $2.75. Only pay-per-ride Metro Cards can be use on the PATH train.

PATH schedule for Exchange Place Station

NEW YORK WATERWAY FERRY

Just south of the hotel is the Paulus Hook Waterway Ferry Terminal. From there you can catch a ferry to a variety of destinations including the World Financial Center, Pier 11, and 39th Street. Fares range from $4-$8. Additional information is available by calling 1.800.53-FERRY (33779) or visiting the link below.

NY Waterway Fares, Routes & Schedules