Connectivity

We all benefit when we make our world larger.

PACA 18th Annual Conference: "Opportunity In Change"

New York, Oct. 20-22

Overview

This year's theme will be "Opportunity in Change"

With the challenges we face in our industry today, where can we find opportunities to grow? We are very excited about the list of speakers that has already begun to grow with names of some of the brightest new stars in media! We are working hard to set the tone for "photo week" in New York City! Mark your calendars for October 20-23, 2013.

Returning to New York City, we will be teaming up with Visual Connections to bring a 3-day event, which will feature the PACA Conference on days 1 and 2 and Visual Connections on day 3. The Altman Building, located in the heart of the Chelsea neighborhood in New York's Manhattan borough, will be the venue for this first-of-its-kind experience. Use the tabs on the left to find out more about the conference. Don't hesitate to contact PACA's Executive Director Cathy Aron directly if you have any questions.

Look for more information in the next couple of weeks about exhibiting opportunities, our featured speakers and panelists, the welcoming reception, and more.

Lots of exciting changes this year… you won't want to miss out!

Download Program PDF

Program

Sunday, October 20
  8:30 AM to
  3:00 PM
PACA Board Meeting Corbis Office
250 Hudson St, Fourth Floor
 
  3:30 PM to
  5:30 PM
5th International Association Leader's Meeting

Corbis Office
250 Hudson St, Fourth Floor

 
  7:00 PM to
10:00 PM
Opening Reception

Home Studios Inc. (walking directions from host hotel)
873 Broadway
New York, NY 10003
http://www.homestudiosinc.com/

 
Monday, October 21
  8:00 AM to
  9:00 AM
Breakfast and Registration
  8:45 AM to
  9:00 AM
Nancy Carrizales, PACA President Welcoming Message  
  9:00 AM to
10:00 AM
Colleen Wainwright

Keynote: Building rock-solid connections in a shape-shifting industry

Things are changing faster than ever across the digital landscape, in ways we can't always predict. How do you keep the ground under your feet, much less figure out how to roll with whatever comes next? The answer lies in the one-to-one connections you create, build, and maintain along the way. Learn how applying time-tested practices and techniques to social media, blogs, and even email, can help you to just that: build a thriving network of actual human beings who will support you today, and stick around for whatever happens tomorrow. Best of all? You can actually have the time of your life doing it.

 
10:00 AM to
11:00 AM

Moderator: Steve Spelman, Corbis

Panelists:
• Laurie McCampbell, Design Pics
• Adam Goldberg, Alamy
• Leslie Hughes, Visual Steam

Sales Secrets from our Industry's Leading Salespeople

This information packed session with panelists and a moderator from our industry's "Who's Who" in sales is a first ever for PACA! Learn their secrets and key steps to sales success. They will discuss strategies for increasing sales: reaching out to new markets, expanding existing accounts, negotiating volume deals, etc.

Sales
11:15 AM to
12:00 PM
Peter Krogh, ASMP DIgital Standards and Practices Chair

Sponsored by ASMP

Social Media Cautions and Opportunities

Social Media offers unprecedented opportunity to connect directly with an audience. But social media companies are also media companies, and they are demanding usage rights that are setting off alarm bells in our industry. We will look at the technical landscape and learn how to recognize which platforms present an opportunity for growth and which ones should be approached with caution.

Legal
12:00 PM to
  1:00 PM
Lunch
  1:00 PM to
  2:30 PM
Seth Resnick, Canon Photographer

163,000 Air Miles. Color Is My Passion and My Muse Is Ice

One year on the road.

Inspirational
  2:30 PM to
  3:30 PM

Moderator: Paul Melcher, Stipple

Panelists:
• Ed Burrows, VP, Imagebrief
• David Los, Co-founder, Foap
• Florian Meissner, CEO EyeEm
• Elena Flanagan-Eister, CEO Clashot

The next revolution: The Mobile Photo Marketplace

On April 12, 2012, Instagram was sold for $1 billion. A cell phone photo only platform with absolutely no revenue outperformed any and all photo agencies in existence. A year later, numerous companies, backed by million dollars investments, are emerging with the clear intent to create a massive cell phone photo marketplace where buyers and sellers meet in the palm of your hand. Is this the next major disruption in the photo licensing world or just a passing technology fad?

Founders and CEOs of top companies in this new space will explain their products, their visions, and why they think this a bigger revolution than microstock.

Technology
  3:30 PM to
  4:00 PM
Alex Goh

New monetization methods to help image libraries keep up in the performance-driven internet age

In the data-driven internet age when online consumption of content is largely influenced by statistics and the ability to scale on-demand, publishers and image buyers are increasingly inclined towards solutions that allow them to gain maximum performance- and cost-efficiencies when sourcing, licensing, and serving images.

Imgembed, a pioneer in performance-based monetization for images, will be introducing new solutions that help image libraries get 'internet-ready' and maximize their online competitiveness, while achieving win-win with their customers.

Technology
  4:00 PM to
  5:00 PM

Moderator: Nancy Wolff, PACA Counsel

Panelists:
• Ellen Boughn
• Tamany Vinson Bentz, Attorney

Patent Trolling

In 2012, non-practicing entities ("NPEs") filed the majority of the patent infringement lawsuits in the United States. An NPE is person or company who enforces patent rights against accused infringers in an attempt to collect licensing fees, but does not manufacture products or supply services based upon the patents in question. For example, an NPE may be a shell holding company for patents and its sole source of review is licensing fees gained through cease and desist letters and litigation.

Once perceived as limited to technology industries, NPEs have become prevalent across a wide span of industries, particularly industries doing business over the internet. For instance, a large NPE named Uniloc filed lawsuits against several online stock photography companies alleging that the process used to collect and license photographs infringed patents Uniloc had recently purchased.

Attorney Tamany Vinson Bentz, along with industry expert Ellen Boughn, will explain their experiences with NPE litigation. The discussion will include insights into creative ways to avoid and address NPE litigation, as well as a discussion on pending legislation intended to curtail the rising number of litigations filed by NPEs. Nancy Wolff will moderate and discuss ways that the PACA and industry can work together as well as distinguish copyright enforcement methods used by the industry from the tactics of NPE's.

Legal
  5:00 PM to
  5:45 PM

Moderator: Rey Flemings, Stipple

Panellists:
• Blake Sell, Associated Press
• Beth Buehler, Getty Images

The New Economics of Photography

Legacy pricing models are showing their age and weakness in an era of hyper sharing, posting, tweeting, pinning. Simply enforcing copyright has become almost impossible. Rey Flemings, co-founder and CEO of Stipple, will explore the opportunities, solutions and promises of the new economics of photography.

Trends
  6:00 PM to
  7:30 PM

Moderator: Andrew Fingerman, Photoshelter

Participants:
• Sarah Fix, Blend Images
• Scott Braut, Shutterstock
• Andrew Rowat, Photographer
• Randy Santos, Photographer

Fireside Chat: What Does "Everyone is a Photographer" Mean For The Future of the Industry?

The "everyone is a photographer" concept continues to build steam inside and outside the world of professional photography. It certainly presents both a threat and an opportunity to both agencies and professional photographers. Professionals need to seek out ways to differentiate themselves and show clients the value of their work, while a host of new agencies and distribution channels have emerged to democratize the role of the content creator. This panel will feature agency representatives and photographers who continue to adapt to a changing industry by experimenting with new approaches.

(Wine and beer will be served — woot!)

Trends
Tuesday, October 22
  8:00 AM to
  9:00 AM
Breakfast and Registration
  8:30 AM to
  9:15 AM
Kathleen Green, Bing

What is a BING image?

The images that appear on the Bing homepage are lovely, but they are more than just another pretty photo. What makes an image clickable? The Bing image aesthetic draws users in and inspires them to want to know more… hopefully! Kathleen Green, Senior Photo Director at Microsoft, will speak about the demanding criteria BING tries to meet on a daily basis and show examples of what works and what doesn't.

Sales
  9:15 AM to
10:15 AM

Moderator: Sam Merrell, ASPP

Panelists:
• Anna Dickson, AOL/Huffington Post
• Tasha Hanna, Havas Worldwide
• Benita Spight, Houghton Mifflin Harcourt

Sponsored by ASPP

Photo Buyers Speak Out

Amidst client pressure to keep prices down and need to maintain superior quality, what are the successes and failures of stock? To tease out current strengths and weaknesses of our industry, moderator Sam Merrell will grill top notch experienced photo buyers from new and traditional image buyer segments.

Sales
10:15 AM to
11:00 AM
Dan McCormick, Shutterstock

How Shutterstock's Approach to Search Leads to Customer Happiness and Contributor Success

With over 25 million photos and videos in its collection, Shutterstock is constantly refining its search experience to help customers find what they're looking for. Learn how Shutterstock uses behavioral tracking and data science to deliver relevant results, and combines that research with innovative search interfaces to provide new ways of finding content. We'll talk about the journey a photo takes from the time it's approved by our reviewers to when it appears on the site, and how each step is designed to help our customers find the content they need and help our contributors succeed.

Technology
11:00 AM to
12:00 PM

Alfonso Gutierrez, CEPIC
Jeff Sedlik, PLUS
Marc Wendell, PicScout

Image Registries

Image Registries retrieve information on the copyright status and data about images while facilitating the identification of appropriated rights holders and ensuring who has created an image. With mature Visual Search technologies available today, referring an image to its creator is not only possible, is a need that our industry can´t ignore. On this session we will have the opportunity to review the work done and show how existing and emerging systems are converging to make sure that every author will be identified on every image.

Technology
12:00 PM to
  1:00 PM
Lunch
  1:00 PM to
  2:00 PM

Moderator: Doug Dawirs, PACA

Panelists:
• Todd Carter, Tagasauris
• Tom Zimberoff, Photobyte
• Paul Melcher, Stipple

The Future of the Industry is Now

On demand photography, traffic generated revenue share, in image advertising, assignment based fulfillment and pricing, intelligent tagging, are some of the new emerging buzzword of the photo industry. Discover what they mean and how they impact the photo industry . Meet the tech companies that are bringing innovative solutions to the marketplace and get a glimpse of where is stock photography is heading to.

Technology
  2:00 PM to
  2:45 PM
Uri Lavi, PicScout

An image is worth a thousand words? Well, it depends.

In this session we will learn from years of tracking, monitoring and analyzing image consumption behaviors on the web. Equipped with the usage patterns and big data we can peak into the future and help answering some of the fundamental questions, such as:

How will my images be used? How can these usages be monetized? And, how can the future of image tracking help me in better promoting my business?

And… If a picture is worth a thousand words, then a video will be…?

Technology
  3:00 PM to
  4:00 PM

Moderator: Mark Milstein, Microstocksolutions

Panelists:
• Tom Bennett, Pond5
• Andres Rodriguez, Microstock Photographer
• Sean Prior, WaveBreakMedia
• Andrew Delaney, Getty Images

Learning from the Microstock World: Large content ingestion and more…

The theme is a discussion from the world's of video (Sean Prior and Andrew Delaney) industrial level producing photographers (Andres Rodriguez) and still photography (Robert Walters) is how microstock seems to leverage technology very well, and that a lot of cool things have been created to deal with the never ending mountain of photography being produced each day and the arms race that seems to be going on between agencies (off the shelf and internally produced widgets, gadgets and software) that traditional stock could learn.

Technology
  4:00 PM to
  4:30 PM

Kris Tibbetts, Cengage
Laura Stevens, Cengage

Cengage Learning: Strategic Vision of Digital Licensing

In this session, the future of digital licensing for Cengage Learning will be discussed. As the higher education publishing industry transitions from a print model to a digital subscription model, the content needed for these products is in constant evolution. Kris and Laura will discuss how the editorial and legal teams partner together to create and license image programs to best serve our customer needs. They will discuss the changing needs of the customer and how they hope to partner with image providers to meet those needs and enhance the educational experience.

Legal
  4:30 PM

Cathy Aron, PACA Executive Director
Sylvie Fodor, CEPIC Executive Director

PACA Annual Meeting

Project Winston Update

CEPIC Google Lawsuit: After two years of investigations, the European finally identified four areas of concern where Google might be abusing of its dominant position in search. One of these areas is Content Scraping: Google copies content from other websites and uses it in its own offerings without prior authorization. Google has been required by the European Commission to propose adequate remedies. Negociations are underway, a final decision is expected by Spring 2014 at the very latest

How the outcome of this procedure and any settlement with Google will affect the Internet ecosystem, what is at stake, why it matters to the picture industry and what we can do to influence the outcome will be the subject of this 20-minute presentation.

 

 

Business

Attendance Fee and Discount Schedule

Registration is now open. Refer to the table below for prices and expiry dates of advance purchase discounts.

Date PACA Member Affiliate Organization Member Non-Members
Jul 1-Jul 11 $598 $650 $748
Jul 12 - Aug 9 $648 $700 $798
Aug 10 - Sep 13 $698 $750 $848
Sep 14 - Oct 14 $748 $800 $898
At The Door $798 $850 $948
Spouse/Food Only $350 $350 $350
Session passes can also be purchased individually. Click Register Now to see prices.

* "Affiliate Organization" is any trade orgization that serves the creative community. Affiliate examples can be found here.

Note: All prices USD.

Hotel accommodations not included in conference fee.

Discounts are available for companies sending three or more attendees.

Cancellation fees apply. No cancellations excepted after August 31, 2013.

Online registration is now closed. You can register at the door starting Monday morning. See you there!

Sponsorship Opportunities

Have a brand, service, or product of benefit to PACA Conference attendees? A sponsorship at the PACA 2013 Annual Conference delivers your message during, and after the event. Your company name and logo will be prominent throughout the Conference: featured on the Conference Sponsor webpage, in both the printed and online programs, and on signage displayed in high-traffic Conference areas.

We've listed some possible sponsorship opportunities below. PACA welcomes additional sponsorship ideas, so please feel free to contact us with suggestions. Sponsorships are available on a first-come, first-served basis.

To make sponsorship arrangements, please contact Cathy Aron at execdirector@pacaoffice.org or call 714/815-842

WiFi: Sponsored by Cowan, DeBaets, Abraham's and Sheppard, LLC
  • Exclusive sponsorship
  • Company name and logo on all relevant event signage
  • Recognition in the Conference program (online and printed)
  • Your Company's Logo and name on the conference sponsor page
  • Your Company Billboard in rotation on the PACA homepage
  • Special recognition in PACA blog leading up to the event
  • Option to have your company flyer or sales piece in registration materials
Coffee/Tea Sponsorship: Sponsored by Easy Resource
Every attendee will be sipping from a cup with your name all weekend.
  • Exclusive sponsorship
  • Your company's name and logo on the cup
  • Recognition in the Conference program (online and printed)
  • Your Company's Logo and name on the conference sponsor page
  • Your Company Billboard in rotation on the PACA homepage
  • Special recognition in PACA blog leading up to the event
  • Option to have your company flyer or sales piece in registration materials
Lanyard & Badge Holder: Sponsored by Getty Images
All weekend hundreds of people will be getting up close and personal with your branding.
  • Exclusive sponsorship
  • Company name and logo on lanyard
  • Recognition in the Conference program (online and printed)
  • Your Company's Logo and name on the conference sponsor page
  • Your Company Billboard in rotation on the PACA homepage
  • Special recognition in PACA blog leading up to the event
Video Sponsorship:
  • Your company's billboard in increased rotation on PACA homepage
  • Special recognition in weekly blog leading up to the event
  • Special recognition in the digital and printed programs
Pen Sponsorship
A take-home sponsorship, helping your brand stay in mind long after the Conference is over.
  • Exclusive sponsorship
  • Company name and logo on pen
  • Recognition in the Conference program (online and printed)
  • Your Company's Logo and name on the conference sponsor page
  • Your Company Billboard in rotation on the PACA homepage
  • Special recognition in PACA blog leading up to the event
Notebook Sponsorship
A take-home sponsorship, helping your brand stay in mind long after the Conference is over.
  • Exclusive sponsorship
  • Company name and logo on notebook
  • Recognition in the Conference program (online and printed)
  • Your Company's Logo and name on the conference sponsor page
  • Your Company Billboard in rotation on the PACA homepage
  • Special recognition in PACA blog leading up to the event
Registration Materials: $250 for PACA Members, $400 for non-members

If you are looking for brand exposure in a wordier or more recyclable way, you may include your company flyer in the Conference registration packet for a fee.

Accomodations

Centrally located at 37 West 24th Street (between 6th Avenue and Broadway) in Manhattan's fashionable Chelsea neighborhood, the Wyndham Garden Manhattan Hotel Chelsea delivers the energy and culture of New York City. Located in the heart of Chelsea and bordering Midtown, Union Square and Gramercy, this modern high-rise hotel is perfect for weekend getaways, family vacations and business travel. Stroll through the Chelsea neighborhood and marvel at the world-renowned Flatiron Building, a block from the hotel. Our Manhattan hotel is home base in New York City.

Wyndham Garden Hotel

37 West 24th Street (at Broadway & 5th)
New York, NY 10010

Stay Dates:
Friday, October 18, 2013 —
Thursday, Ocotober 24, 2013

Must book rooms by: 09/18/2013

More Info

To confirm your rooms, call Reservations at +1 212/243-0800 and say you want to confirm with the "PACA" group.

Floorplans

FREE NETWORKING AREA: This year's Conference will offer a free meeting area for all participants. Free wi-fi will also be available to all attendees!

EXHIBITS: There are three Exhibit Stations (E1, E2 and E3) available for purchase. Please contact Cathy Aron at execdirector@pacaoffice.org for more information.

Ground Level

Gallery Level

Opening Day Reception

You won't want to miss our fabulous PACA party! The Opening Reception on Sunday night provides a perfect opportunity to chat with fellow Conference attendees in a festive setting. Before the week's panels and meetings, kick off your Conference networking with food and drink and some nice conversation with friends, both new and old.

The Home Studios, is in the heart of NYC in the Flatiron district, an easy to find location. We will be gathering from 7:00 pm to 10 pm. See you there!

Sunday, October 20 @ 7 PM
Home Studios Inc

873 Broadway (Directions)
New York, NY 10003
212/473-4663