Connectivity

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DMLA 20th Annual Conference

Jersey City , Oct. 25-27

Overview

Building upon the success compiled throughout the past two decades, DMLA (formerly PACA), is returning to New York for its 20th Annual Conference from October 25-27, 2015. Attend informative sessions, meet with colleagues, connect with content providers, see clients and mix in a little time to have some fun too. Manhattan provides the perfect backdrop for an event that promises to deliver key insights to help your business today and for years to come.

Enjoy breathtaking views and world-class accommodations at the Hyatt Regency Hotel in Jersey City. This iconic hotel is a short PATH train or ferry ride to the World Trade Center and the heart of NYC. Attendees take advantage of an amazing $279** per night rate.

In honor of all that’s changed, yet remained the same since we started these conferences (including our name), this year’s theme is Unplug, Connect & Engage. This event presents a challenge to remove yourself from office walls, multi-tasking screens and endless messages. Make time to meet with the people that shape your industry in person. There is free table space and several casual spots in the bar and throughout the hotel to network. Join colleagues for drinks, break or lunch and reward yourself while building your business.

Our annual conference is renowned for providing insights on innovation, true inspiration and pivotal information to help your company. It’s impossible to stay current on everything that is going on in our ever-evolving industry. We bring the most important material to you through educational panels, keynote speakers and workshops.

This year offers an exceptional line-up of sessions and speakers. Discussions include:

  • Buyers Panel: The Death of Stock: More and more, we hear about the death of stock. We bring together buyers, tech companies and influencers to discuss how in their search for authenticity, buyers are leaving stock photo agencies to find images in the vast UGC world.
  • The future of video licensing: A panel of video suppliers and video customers discuss how they are using video today, trends in the marketplace, learning curves of adopting stock video, and anticipate mobile adoption.
  • The mobile revolution: Hear how mobile technologies are enhancing the way media sellers are approaching their selling experience and streamlining/promoting image submissions to mobile users. What has been working, what hasn’t? What has it taken to get their mobile technology going? Leading industry colleagues will share their experiences.
  • The business of “free”: Free stock photo websites are gaining huge popularity. This panel, composed of the founders and CEO’s of leading platforms, will explore the reason for their traction, their business models and if they are a threat to the stock photo licensing world.
  • The elusive right of Display: The evolution of thumbnails as part of image search to the display high resolution images. Are websites using technology to avoid licensing? Does the law support this or has it gone too far? Is it time to rethink the server test that permits the use of image display by framing an image from the original source?
  • On-Demand-Photography: Crowdsourcing photography to find content “on-demand.” Setting bounties for acquiring photos directly from photographers via technology innovations.
  • The Fireside Chat: After decades spent chasing real people in stock and endlessly parsing authentic styling, comes “real photography”. We’re twenty years into the the digital revolution but still only beginning to understand what the new technologies are doing for photography. This year’s DMLA fireside chat will be less a cozy reflection and more of a raging blaze of ideas that will inspire and alarm in equal measure. The participants will examine several different meanings of “real photography”, but all fueled by the white heat of technology: user generated content, computational imagery, deep data, automated tagging and more, all in the search of real value for tomorrow’s image users.
  • and much more…

Registration opens June 15th, 2015. Register early and save with discounted rates.

To provide even more benefits, DMLA is teaming up again with Visual Connections to make this a four-day industry event. After the curtain falls on the 20th Annual Conference, Visual Connections will turning on the lights at the Metropolitan Pavilion in NYC on October 28.

Here is quick rundown of events:

  • Evening of October 25 – DMLA Opening Meet and Greet
  • October 26-27 DMLA Conference
  • Evening of October 27 - Annual Party with Conference Attendees, Clients & Photographers
  • October 28 – Visual Connections

Updated information will be posted here as it becomes available.

Contact Cathy Aron, DMLA Executive Director, for urgent inquiries at +1-714-815-8427 or cathy@digitalmedialicensing.org.

We know there are a lot of places to stay and travel deals in New York. In the spirit of a collaborative conference, we ask you to please stay in the Hyatt Regency to fill our contracted nights with the venue.

Program

Sunday, October 25 — The Hyatt Regency Jersey City on the Hudson, 2 Exchange Place, Jersey City, NJ 07302
  8:30 AM to
  3:00 PM
PACA Board Meeting Holland Room  
  3:30 PM to
  5:30 PM
7th International Association Leader's Meeting

Holland Room

 
  7:00 PM to
10:00 PM
Meet and Greet

Harborside Room

 
Monday, October 26 — The Hyatt Regency Jersey City on the Hudson, 2 Exchange Place, Jersey City, NJ 07302
  7:30 AM to
  8:30 AM
Breakfast and Registration Manhattan II  
  8:30 AM to
  9:00 AM

Sarah Fix, DMLA President

Welcoming Message

— Manhattan I

 
  9:00 AM to
10:00 AM

Scott Braut, Head of Content, Adobe

Adobe Stock, New Horizons and New Opportunities

Everyone’s attention has been drawn to Adobe since its acquisition of Fotolia earlier this year. In June, the company launched Adobe Stock, the world’s first stock content service that’s both a standalone marketplace and part of its Creative Cloud service/offering. Scott Braut, Adobe’s new Head of Content for Digital Media, will kick off our conference with a keynote presentation on Adobe’s view of their creative marketplace now and in the future. Scott will also discuss global trends, innovations, and opportunities as content creation, storytelling, and design become critical competencies for businesses in the era of publishing everywhere.

— Manhattan I

 

Keynote
10:15 AM to
11:30 AM

Moderator: Peter Krogh

Panelists:
• Pau Sabria, CEO, Olapic
• Tasha Hanna, Art Buyer, HAVAS Worldwide
• Joanne Borek, Founder, Exposure Agency

Sponsored by Stocksy

The Death of Stock

More and more, we hear about the death of stock. We bring together buyers, tech companies, influencers and educators to discuss how in their search for authenticity, buyers are leaving stock photo agencies to find images in the vast UGC world.

— Manhattan I

Sales
11:45 AM to
12:30 PM

Presenters:

• Alex Stone, Imagewiki
• Jeff Sedlik, PLUS

Introduction to Imagewiki

One of the biggest challenges facing the photo industry is the increasing number of images being freely shared on social media and the growing devaluation of image copyright. Image companies need to consider new revenue models designed to account for the shifting trends in online behavior. Imagewiki is presenting a new non-litigious method of monetizing images across social media, which gives rightsholders technology solutions to proactively control how their content is used within social media platforms, with ad-supported methods for monetization.

Update from PLUS

— Manhattan I

Licensing
12:30 PM to
  2:00 PM
Lunch — Manhattan II  
  2:15 PM to
  3:30 PM

Moderator: Doug Dawirs

Panelists:
• Adorama

The Latest Toys

New tools and solutions for still and motion image capture, storage, management, etc.

Technology
  3:45 PM to
  5:00 PM

Presenters:

• Kristy Hopper, Agency Access
• Jennifer Perlmutter, Agency Access

Sponsored by Agency Access

You Know Your Market, So Let’s Market

You have literally spent years building your contacts. You know your stock market. Like most companies, there's too much to do and many of your competitors are downsizing to stay competitive. With all of your to do's – how do you automate your marketing efforts and continue developing relationships with the creative community? Seasoned marketers Kristy Hopper and Jennifer (JP) Perlmutter will take you down the path you have already paved yourself and show you how to bring those key elements back into motion. It's not the size of your shop that matters,it's the quality of your connections that count. Let's step up and start visually communicating who you are and how you can help.

— Manhattan I

Marketing
  6:00 PM to
  8:00 PM

Moderator: Stephen Mayes

• Taylor Davidson - tech visionary
• EyeEem Rep - applied technology
• Anna Dickson - tech-savvy image user
• Paul Melcher - visual tech expert

Fireside Chat: Real Photography

After decades spent chasing real people in stock and endlessly parsing authentic styling, comes "real photography". We're twenty years into the the digital revolution but still only beginning to understand what the new technologies are doing for photography. This year's DMLA fireside chat will be less a cozy reflection and more of a raging blaze of ideas that will inspire and alarm in equal measure. The participants will examine several different meanings of "real photography", but all fueled by the white heat of technology: user generated content, computational imagery, deep data, automated tagging and more, all in the search of real value for tomorrow's image users.

Complimentary beer and wine will be served.

— Manhattan II

Discussion
Tuesday, October 27 — The Hyatt Regency Jersey City on the Hudson, 2 Exchange Place, Jersey City, NJ 07302
  7:30 AM to
  8:30 AM
Breakfast and Registration Manhattan II  
  8:30 AM to
  9:30 AM

Julie Grahame, eCurator

Julie Grahame has represented the Estate of Yousuf Karsh for rights and clearances for ten years. She is the publisher of aCurator.com, a full-screen photography magazine, and the associated aCurator blog, one of the ten best photo sites named by the British Journal of Photography and one of Life.com's top 20.

Loupe To Screen

Julie Grahame headed a photo agency for years until changes in the industry compelled her to change track. Hear about the variety of photographers she works with now, and how she manages licensing, and policing, for the Estate of Yousuf Karsh.

— Manhattan I

Keynote
  9:45 AM to
11:00 AM

Moderator: Nuno Silva, 500px

Panelists:
• Patrick Tomasso, GRIP
• Alan Capel, Alamy-Stockimo
• Edwin Redzepagic, Diomedia-Historica
• David Charlec, 500px
• Elena Flanagan-Eister, Depositphotos-Clashot


The Mobile Revolution

Hear how mobile technologies are enhancing the way media sellers are approaching their selling experience and streamlining/promoting image submissions to mobile users. What has been working, what hasn’t?  What has it taken to get their mobile technology going?  Leading industry colleagues will share their experiences.

— Manhattan I

Sales
11:15 AM to
12:30 PM

Moderator: Liam Bailey, Photocrowd

Panelists:
• Simon Moss, ImageBrief
• David Los, Foap
• Martin Roldan, CrowdMedia
• Petri Rahja, Scoopshot

On Demand Photography

Crowdsourcing photography to find content "on-demand." Setting bounties for acquiring photos directly from photographers via technology innovations.

— Manhattan I

Content
12:30 PM to
  1:45 PM
Lunch — Manhattan II  
  1:45 PM to
  3:00 PM

Moderator: Paul Melcher

Panelists:
• Joaquin Cuanca Abela, Freepik
• Michael Connors, Morguefile

The Business of Free

Free stock photo websites are gaining huge popularity. This panel, composed of the founders and CEO's of leading platforms, will explore the reason for their traction, their business models and if they are a threat to the stock photo licensing world.

— Manhattan I

Sales
  3:15 PM to
  4:15 PM

ModeratorL Nancy Wolff

Panelists:
• Lizanne Vaughan, Getty

The Elusive Right of Display: Is Framing Eclipsing Licensing?

The evolution of thumbnails as part of image search to the display high resolution images. Are websites using technology to avoid licensing? Does the law support this or has it gone too far? Is it time to rethink the server test that permits the use of image display by framing an image from the original source?

Legal
  4:30 PM to
  5:30 PM

Moderator: Derick Rhodes, Shutterstock

Panelists:
• Jon Parker, Dissolve
• Rick Gell, Pond5

The Future of Video Licensing

A panel of video suppliers and video customers discuss how they are using video today, trends in the marketplace, learning curves of adopting stock video, and anticipate mobile adoption.

Sales
  7:00 PM to
  9:30 PM
Annual DMLA Party

Sponsored by Condé Nast and Corbis

Condé Nast Floor of the World Trade Center

DMLA and sponsors will be hosting a DMLA Networking Reception at the Condé Nast Gallery. We will be bringing together conference attendees, buyers and photographers for an evening of networking and socializing.

— 1 World Trade Center, New York, NY 10007

Fun

Attendance Fee and Discount Schedule

Registration is now open. Refer to the table below for prices and expiry dates of advance purchase discounts.

Date DMLA Member Affiliate Organization Member* Non-Members
Jun 15 - Jul 17 $650 $750 $825
Jul 18 - Aug 14 $695 $795 $875
Aug 15 - Oct 16 $745 $845 $925
At The Door $895 $995 $1075
Spouse/Food Only $400 $400 $400

* "Affiliate Organization" is any trade organization that serves the creative community. Affiliate examples are ASPP, ASMP, BAPLA, GAG, etc.

Note: All prices USD.

Hotel accommodations not included in conference fee.

Discounts of 10% off fees are available for companies sending three or more attendees.

Cancellation fees apply. No cancellations excepted after August 31, 2015.

Registration is now open!


ACT NOW TO SAVE
Time remaining in current discount period:
REGISTER Now

For up-to-date pricing information, click the "Attendance Fee" tab. Hotel accommodations not included in conference fee. Discounts are available for companies sending three or more attendees. Cancellation fees apply. No cancellations excepted after August 31, 2015.

Sponsorship Opportunities

Showcase your products or services and sponsor DMLA’s 20th Annual International Conference.

Becoming a Conference Sponsor means you will be promoting your company and helping a good cause. Sponsors will enjoy:

  • Brand placement and identification as a sponsor throughout the conference including in memorabilia
  • Promotion to meeting attendees, clients and in some cases, photographers
  • Feature placement on the conference sponsor webpage on the DMLA website
  • A listing in printed and online conference programs
  • Signage displayed in high-traffic conference areas

If you have a brand that would be of interest to DMLA Conference attendees, a sponsorship is a great way to promote it. As an example, simply having attendees carrying a coffee cup with your logo on it has brought about meaningful business discussions and new prospects.

There are plenty of traditional and innovative promotional opportunities. Last year’s party sponsors saw their brands tastefully showcased on trays for the appetizers along with other high profile branding at the ICP Party.

The premiere event this year is the final-night Gala. DMLA has another amazing location planned for the celebration: the Condé Nast Event Venue in the World Trade Center. Condé Nast has kindly offered to host the 20th Annual celebration in this new event space, and DMLA will be one the first there.

Sponsorship opportunities are listed below.

DMLA is also happy to collaborate and create a custom sponsorship package to meet your specific needs. All sponsorships are available on a first-come, first-served basis.

To secure your spot, please contact Cathy Aron at cathy@digitalmedialicensing.org or call 714/815-8427 for more information.

Condé NastCorbisDMLA Annual Gala
Condé Nast Event Venue in the World Trade Center

$3000 for DMLA members, $3750 for non-members

Includes:.

  • One free conference attendee
  • 10 staff free attendance to party
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slides how
  • Option to include a promotional piece in the registration material
  • Special added party promos to be announced

The invite list is a balance between image buyers, photographers, and DMLA conference attendees. Promoted to approximately 10,000 buyers, photographers, Visual Connections attendees and Conference attendees.

Opening Night DMLA Meet-And-Greet
Hyatt Regency, Jersey City

$1500 for DMLA Members, $1875 for non -members

Includes:

  • One free conference attendee
  • 10 staff free attendance to party
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slide show
  • Option to include a promotional piece in the registration material
  • Promotional materials displayed at the event
  • Make a real first impression on our attendees by sponsoring the kickoff event of the conference.

Event Exhibitor

$1750 for DMLA members, $2200 for non-members

  • One free conference attendee
  • Exhibition stand to be set up as you choose
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slide show
  • Option to include a promotional piece in the registration material
CorbisCoffee/Tea Sponsorship

One of our best visual sponsorships. Put your brand in the hands of every attendee for the entire conference. Conference attendees will be sipping from a cup with your name and logo. Cups included.

  • Your company name and logo on cup used at all coffee breaks
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slide show
Session Sponsorship

$1000 for DMLA members, $1250 for non-members

This is an eight-fold sponsorship opportunity. Sponsor one or more sessions that help educate attendees on important topics facing our industry. 
Benefits to sponsoring a session:.

  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slide show
  • Option to include a promotional piece in the registration material
  • Option to begin session with a 5-minute photomercial
A photomercial is a 5-minute video or PowerPoint presentation promoting your
company while the audience waits for your session to begin. An LCD projector
and screen will be available for photomercial use.
Video Sponsorship

In exchange for the following, you'll provide recording and editing services for two days.

  • One free attendee in addition to support staff
  • Name and logo on all relevant session signage
  • Recognition in the conference program (both print and online)
  • Name and logo on the conference sponsor webpage
  • Billboard in rotation on DMLA homepage, social media, and blog
  • Displayed on our “Thank you Sponsors” signage and conference slide show
  • Option to include a promotional piece in the registration material
Lanyard Sponsorship (Badge Holders)

$1500 for DMLA members, $1875 for non-members

All weekend, hundreds of people will be getting up close and personal with your branding.

  • Your company name and logo on lanyard, given to all attendees when they register
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Your company's billboard in increased rotation on PACA homepage
  • Option to include your company flyer in the registration materials
  • Special recognition in the digital and printed programs
Pen Sponsorship

$750 for DMLA members, $935 for non-members

A take-home sponsorship, helping your brand stay in mind long after the Conference is over.

  • Your company name and logo on pen given to attendees when they register
  • Your company name and logo on pen used in all Conference sessions
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Special recognition in the digital and printed programs
Notebook Sponsorship

$750 for DMLA members, $935 for non-members

A take-home sponsorship, helping your brand stay in mind long after the Conference is over.

  • Your company name and logo on notebook given to attendees when they register
  • Your company name and logo on pen used in all Conference sessions
  • Inclusion of your logo on the PACA Conference website with a link to your own website
  • Special recognition in the digital and printed programs
Registration Materials

$250 for PACA Members, $350 for non-members

If you are looking for brand exposure in a wordier or more recyclable way, you may include your company flyer in the Conference registration packet for a fee.

Accommodations

With the charming ambiance of a harbor village combined with easy access to New York City attractions, dining and entertainment, Hyatt Regency Jersey City on the Hudson offers everything the discerning traveler needs. Our distinctive waterfront hotel offers luxury amenities and a full menu of superior guest services.

We know there are a lot of places to stay and travel deals in New York. In the spirit of a collaborative conference, we ask you to please stay in the Hyatt Regency to fill our contracted nights with the venue.

PATH TRAIN

Directly in front of the Hyatt is the PATH Train Exchange Place Station which will bring you right into Manhattan. A quick 7 minute train ride and you will get off at the World Trade Center Station and then walk 2-3 minutes to the Fulton Center Subway station. There you can get the subway to almost anywhere in Manhattan.

For those who wish to take the PATH "direct" to 33rd, you would take the PATH train from Exchange Place one stop in the other direction (towards Newark Penn Station) and transfer at "Newport" to catch a PATH train that will take you into the city and travel up 6th Ave, with stops at Christopher Street, 9th St., 14th St. and 23rd St. and 33rd St.

One-way fare is $2.75. Only pay-per-ride Metro Cards can be use on the PATH train.

PATH schedule for Exchange Place Station

NEW YORK WATERWAY FERRY

Just south of the hotel is the Paulus Hook Waterway Ferry Terminal. From there you can catch a ferry to a variety of destinations including the World Financial Center, Pier 11, and 39th Street. Fares range from $4-$8. Additional information is available by calling 1.800.53-FERRY (33779) or visiting the link below.

NY Waterway Fares, Routes & Schedules

Hyatt Regency Jersey City on the Hudson

2 Exchange Place
Jersey City, NJ 07302

Stay Dates:
Friday, October 23, 2015 —
Thursday, October 28, 2015

Must book rooms by: 10/5/2015

Book Your Room

To reserve or confirm your room by phone, call Reservations at +1 201/469-1234 and say you're with the "DIGITAL MEDIA LICENSING ASSOCIATION" group.

Transportation

PATH TRAIN

Directly in front of the Hyatt is the PATH Train Exchange Place Station which will bring you right into Manhattan. A quick 7 minute train ride and you will get off at the World Trade Center Station and then walk 2-3 minutes to the Fulton Center Subway station. There you can get the subway to almost anywhere in Manhattan.

For those who wish to take the PATH "direct" to 33rd, you would take the PATH train from Exchange Place one stop in the other direction (towards Newark Penn Station) and transfer at "Newport" to catch a PATH train that will take you into the city and travel up 6th Ave, with stops at Christopher Street, 9th St., 14th St. and 23rd St. and 33rd St.

One-way fare is $2.75. Only pay-per-ride Metro Cards can be use on the PATH train.

PATH schedule for Exchange Place Station

NEW YORK WATERWAY FERRY

Just south of the hotel is the Paulus Hook Waterway Ferry Terminal. From there you can catch a ferry to a variety of destinations including the World Financial Center, Pier 11, and 39th Street. Fares range from $4-$8. Additional information is available by calling 1.800.53-FERRY (33779) or visiting the link below.

NY Waterway Fares, Routes & Schedules