Picture Archive Councel of America
Billboard Submission Instructions

As one of the many benefits of PACA membership, each company can submit materials for a free "billboard" for rotation on the PACA home page. We're excited to showcase the incredible diversity of our PACA members and this billboard is a wonderful way of promoting your company to buyers.

To construct your billboard, we need the following from you:

Image
Tag Line
Copy Block (optional)

No layout by you is required. Just email a bare image (no need for scaling, cropping, or rounding of corners) and your copy to assistdirector@pacaoffice.org. The image should read well horizontally and be a least 835 pixels wide by 350 pixels tall. Oversized images are preferred because they offer greater flexibility when placing copy. TIFF is best—but max quality JPEG will suffice. No collages or logos, please.

The tag line is a "statement or motto that succinctly defines or represents an organization's mission." Or, simply put: "keep it short." (To see examples of billboards with tag lines, click here.)

Don't worry about company name or location; but do tell us what year you became a PACA member.

The optional copy block is a single paragraph not to exceed 300 characters, including spaces. (Note: 300 characters is a maximum value, not a target value.) Avoid text effects like bolding, underlines, italics, etc.

[Editorial comment: Given the choice of saying something to the effect of "we're a specialty archive with a wide selection of images, friendly staff, and fair prices" you're better off not including a copy block at all. While all of the aforementioned attributes are indeed positive, they are so overused that they actually convey a lack of uniqueness. Instead, consider including a thorough caption of the image as evidence of expert knowledge about your specialty; or omit the copy block and let the power of the image and your tag line do the talking.]

Please don't hesitate to contact me at assistdirector@pacaoffice.org or 714/299-3444 if you have any questions.

Morgan Dawirs
PACA Assistant Director